Approval of the Escort Agreement

PRESSRELEASE June 5, 1997 APPROVAL OF THE ESCORT AGREEMENT The agreement between SWEDISH MATCH and SKANDINAVISK TOBAKSKOMPAGNI / ORLIK TOBACCO regarding changed conditions for the sales and distribution of the "roll your own" tobacco brand ESCORT on the Swedish market has been approved by the EU Commission through Comfort Letter. The agreement means that SWEDISH MATCH AB will continue to manufacture and distribute ESCORT while the THE HOUSE OF PRINCE AB - a subsidiary of SKANDINAVISK TOBAKSKOMPAGNI - will take over the marketing and sales of the brand. The agreement will come into effect very soon - probably from July 1, 1997 - and will be in force until the end of the year 2001. The agreement regarding ESCORT has been made along the same lines as the agreement regarding the cigarette brand PRINCE, which agreement also was approved by the EU Commission, and is in effect as off April 1, 1997. For further information please contact: Bo Aulin, General Counsel and Senior Vice President. Phonenr: +46 658 03 64 Mobile: +46 70 558 03 64 Home: +46 8 768 45 22 ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/1997/06/05/19990301BIT00250/bit0001.doc http://www.bit.se/bitonline/1997/06/05/19990301BIT00250/bit0002.pdf

About Us

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). Production is located in six countries, with sales concentrated in Scandinavia and the US. The Group’s global operations generated sales of 13,305 MSEK for the twelve month period ending 31 December 2014. The Swedish Match share is listed on Nasdaq Stockholm (SWMA). Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

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