Extraordinary General Meeting of Swedish Match

Shareholders at an Extraordinary General Meeting of Swedish Match today resolved in favor of the proposal of the Board of Directors to redeem 34,752,689 shares at a re- demption price of SEK 35 per share. The company's share capital is thereby reduced by SEK 69,505,378. The total redemption amount is SEK 1,216,344,115. Shareholders at the Extraordinary General Meeting further decided in favor of the Board's proposal to implement a bonus issue by increasing the par value of each share from SEK 2.00 to SEK 2.20, after which the share capital will amount to SEK 948,947,258.60. The bonus issue will be effected through a transfer to the share capital from the premium reserve of an amount equal to SEK 64,442,163, which accrued to the company through the new issue decided by the Board on June 26, 1998, and the remaining amount from the statutory reserve. Payment of the redemption amount is expected to occur on or about the turn of the month July-August 1998. Share-holders who tendered shares for redemption do not need to take any further action. Swedish Match AB (publ) Board of Directors For further information, please contact: Jan Gabrielsson, Senior Vice President, Office: +46-8-658 01 72 Corporate Finance Mobil: +46-708-581 172 Bo Aulin, Senior Vice President, Corporate Affairs Office: +46 8 658 03 64 Mobile:+46 70 558 03 64 Boel Sundvall, Vice President, Investor Relations Office: +46 8 658 01 73 Mobile: +46 70 651 39 09

About Us

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). Production is located in six countries, with sales concentrated in Scandinavia and the US. The Group’s global operations generated sales of 13,305 MSEK for the twelve month period ending 31 December 2014. The Swedish Match share is listed on Nasdaq Stockholm (SWMA). Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.