Management information

Hans van den Berg resigns as Executive Vice President and CCO. Stays as Managing Director of Arnold André. On his own request Hans van den Berg, Executive Vice President and Chief Commercial Officer of Swedish Match, will leave his executive position with Swedish Match to concentrate full time on his other position as Managing Director of Arnold André, a Swedish Match partly owned German cigar company. Hans van den Berg has agreed to become a member of the Supervisory Board of Directors of Swedish Match Cigars B.V. For further information, please contact: Sven Hindrikes, Senior Vice President & Chief Financial Officer, +46 8-658 02 82 Bo Aulin, Senior Vice President, Corporate Affairs, +46 8-658 03 64 Boel Sundvall, Vice President, Investor Relations, +46 8-658 01 73 Swedish Match is an international group with headquarters in Stockholm, Sweden. The company manufactures a broad range of tobacco products, matches and disposable lighters which are sold in approximately 140 countries. Annual sales in 1997 amounted to approximately 7,500 MSEK. Swedish Match is listed on Stockholm Stock Exchange and on NASDAQ. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/1999/01/19/19990119BIT00310/bit0001.doc http://www.bit.se/bitonline/1999/01/19/19990119BIT00310/bit0002.pdf

About Us

Swedish Match develops, manufactures, and sells quality products with market-leading brands. Swedish Match’s product areas are Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), Lights (matches, lighters, and complementary products), and Other operations. Production is located in six countries, with sales concentrated in Scandinavia and the US. The Swedish Match share is listed on Nasdaq Stockholm (SWMA). Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

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