Management information

William G McClure III Executive Vice President, leaves Swedish Match William G McClure III, Executive Vice President of Swedish Match AB and President of Swedish Match North America, Inc, will leave his executive positions in order to pursue other interests outside Swedish Match. For further information, please contact: Göran Streiffert, Senior Vice President, Corporate Human Resources, +46 8 6580478 Bo Aulin, Senior Vice President, Corporate Affairs, +46 8 658 03 64 Boel Sundvall, Vice President, Investor Relations, +46 8 658 01 73 Swedish Match is an international group with headquarters in Stockholm, Sweden. The company manufactures a broad range of tobacco products, matches and disposable lighters which are sold in approximately 140 countries. Annual sales in 1997 amounted to approximately 7,500 MSEK. Swedish Match is listed on Stockholm Stock Exchange and on NASDAQ. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/1999/01/26/19990126BIT00500/bit0001.doc http://www.bit.se/bitonline/1999/01/26/19990126BIT00500/bit0002.pdf

About Us

Swedish Match develops, manufactures, and sells quality products with market-leading brands. Swedish Match’s product areas are Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), Lights (matches, lighters, and complementary products), and Other operations. Production is located in six countries, with sales concentrated in Scandinavia and the US. The Swedish Match share is listed on Nasdaq Stockholm (SWMA). Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

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