Senior executives acquire call options in Swedish Match.

Senior executives acquire call options in Swedish Match. 23 senior executives within the Swedish Match Group have acquired a total of 975,000 call options in Swedish Match AB. This corresponds to full enrolment in the option programme approved by the Board of Swedish Match. A further 90,000 call options have been acquired by a subsidiary, and will subsequently be offered to newly employed senior executives. Swedish Match acquired the call options in question from a securities institute for sale on to senior executives, within the framework of the offers. The executives in question have received one option free of charge, for every two options they acquired at market price. The call options have varying maturity and exercise prices. The exercise price is SEK 33:74 for a three year maturity, and SEK 35:09 and SEK 36:44 for four and five year maturity, respectively. The highest total number of call options acquired by an individual senior executive is 105,000. The average price per option was approximately SEK 2:50. Swedish Match is a company specialised in Tobacco, Matches and Lighter products with a turnover of approximately MSEK 7,500 and more than 6,500 employees in approximately 80 offices and factories worldwide. Swedish Match is a listed company both at the Stockholm Stock Exchange and at the NASDAQ, USA. For additional information, please contact: Bo Aulin, Senior Vice President, Office: + 46 8 658 03 64 Corporate Affairs Mobile: + 46 70 558 03 64 Home: + 46 8 768 45 22 Göran Ekdahl, Vice President, Office: + 46 8 658 01 62 Corporate Communications Mobile: + 46 70 858 11 62 Home: + 46 8 768 38 22 Boel Sundvall, Vice President, Office: + 46 8 658 01 73 Investor Relations Mobile: + 46 70 651 39 09 Home: + 46 8 25 87 12 ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/1998/04/07/19990120BIT00170/bit0001.doc http://www.bit.se/bitonline/1998/04/07/19990120BIT00170/bit0002.pdf

About Us

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product areas Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), and Lights (matches, lighters, and complementary products). Production is located in six countries, with sales concentrated in Scandinavia and the US. The Group’s global operations generated sales of 13,305 MSEK for the twelve month period ending 31 December 2014. The Swedish Match share is listed on Nasdaq Stockholm (SWMA). Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

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