Swedish Match Breakfast Presentation of Financial Results January-March 2001

Breakfast presentation of financial results January - March 2001 You are invited to a breakfast presentation on Wednesday April 25 at 9:00 a.m. (CET). At this time Lennart Sundén, President and CEO, and Sven Hindrikes, Executive Vice President and CFO, will review and comment on the Swedish Match results for the period January - March 2001. There will be an opportunity to ask questions. The presentation should last about an hour, including a Q & A period. Place: Our office at Rosenlundsgatan 36, Stockholm Time: 08:30 Breakfast buffet 09:00 Presentation Please notify us of your interest to participate by calling Hanna Erlandson not later than April 23, 4:00 p.m. (CET). Telephone: 08-658 0145 E-mail: hanna.erlandson@swedishmatch.com Welcome, SWEDISH MATCH AB (publ) Investor Relations P.S. We will as usual hold a telephone conference the day we publish the results, Tuesday April 24. There will be a separate invitation for the telephone conference. ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2001/04/11/20010411BIT00850/bit0001.doc http://www.bit.se/bitonline/2001/04/11/20010411BIT00850/bit0002.pdf

About Us

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product segments Snus and moist snuff, Other tobacco products, and Lights. Production is located in seven countries, with sales concentrated in Scandinavia and the US. The Swedish Match share is listed on Nasdaq Stockholm (SWMA). Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.