Swedish Match in Turkey

Swedish Match has entered into an agreement to acquire the outstanding 40% shares in Swedish Match KAV in Turkey from Koç Holding AS controlled companies. Swedish Match previously had a 60% share of Swedish Match KAV and will consequently as a result of this transfer own and control 100% of the company with manufacturing and sale of matches for mainly the Turkish market. Swedish Match is an international group with its head office in Stockholm. The company produces an extensive range of tobacco products, matches and disposable lighters, which are sold in 140 countries. The company's total sales during 1998 amounted to approximately MSEK 8,200. The Swedish Match share is listed on the Stockholm Stock Exchange (SWMA) and NASDAQ (SWMAY) ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/1999/09/20/19990920BIT00570/bit0001.doc http://www.bit.se/bitonline/1999/09/20/19990920BIT00570/bit0002.pdf

About Us

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product segments Snus and moist snuff, Other tobacco products, and Lights. Production is located in seven countries, with sales concentrated in Scandinavia and the US. The Swedish Match share is listed on Nasdaq Stockholm (SWMA). Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.