Swedish Match Report on Operations 1999

Report on Operations 1999 * Sales increased 15 percent to MSEK 9,420 * Operating income, before items affecting comparability, increased 13 percent to MSEK 1,689 (1,489) * Operating income, including capital gain of MSEK 4,102 and a provision for restructuring of Matches of MSEK 395, rose to MSEK 5,396 (1,381) * Strong sales and earnings improvement for Cigars, Snuff and Pipe Tobacco * Revised business strategy: Cigarettes divested and clear focus on Smokeless Tobacco (snuff, chewing tobacco) and Brown Tobacco (cigars, pipe tobacco) * The Board proposes an increased dividend to SEK 1.25 (1.10) *The Board proposes a share redemption program of approximately MSEK 1,000 and the launch of a long term share repurchase program ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/2000/02/09/20000209BIT00370/bit0001.doc http://www.bit.se/bitonline/2000/02/09/20000209BIT00370/bit0002.pdf

About Us

Swedish Match develops, manufactures, and sells quality products with market-leading brands. Swedish Match’s product areas are Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), Lights (matches, lighters, and complementary products), and Other operations. Production is located in six countries, with sales concentrated in Scandinavia and the US. The Swedish Match share is listed on Nasdaq Stockholm (SWMA). Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

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