Swedish Match to strengthen its presence on the Italian tobacco market. Acquires distributor of tobacco products.

Swedish Match has entered into an agreement to purchase the tobacco business of Maga s.p.a. one of the leading independent distributors of niche tobacco products (in this case cigars, pipe tobacco and accessories) in Italy with a turnover of appr. 35 MSEK. The acquisition allows Swedish Match to establish its own marketing and sales organization in the important Italian market.

The transaction is expected to be completed in the beginning of September 2001.

About Us

Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product segments Snus and moist snuff, Other tobacco products, and Lights. Production is located in seven countries, with sales concentrated in Scandinavia and the US. The Swedish Match share is listed on Nasdaq Stockholm (SWMA). Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.


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