Swedish Match will publish the results for the period January - June 2001 on Tuesday July 24.

Swedish Match will publish the results for the period January - June 2001 on Tuesday July 24. You are invited to a telephone conference on Tuesday July 24 at 2:30 p.m. (CET). At this time we will review and comment on the results. Participants will be Lennart Sundén, President and CEO, Sven Hindrikes, Executive Vice President and CFO, and Bo Aulin, Senior Vice President Corporate Affairs, Secretary and General Counsel. There will be an opportunity to ask questions. If you want to participate in the telephone conference, please notify us of your interest by e-mailing irconference@swedishmatch.com not later than July 24, 12:00 noon (CET). Replay will be available for one week on telephone number +44 20 8288 4459. Access code: 695 252. Best regards, SWEDISH MATCH AB (publ) Investor Relations ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.bit.se/bitonline/2001/07/16/20010716BIT00290/bit0001.doc http://www.bit.se/bitonline/2001/07/16/20010716BIT00290/bit0001.pdf

About Us

Swedish Match develops, manufactures, and sells quality products with market-leading brands. Swedish Match’s product areas are Snus and moist snuff, Other tobacco products (cigars and chewing tobacco), Lights (matches, lighters, and complementary products), and Other operations. Production is located in six countries, with sales concentrated in Scandinavia and the US. The Swedish Match share is listed on Nasdaq Stockholm (SWMA). Swedish Match’s vision is a world without cigarettes. Some of its well-known brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

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