88% of librarians think that social media will become more important in the future
Do you agree? Do you think that librarians will need to learn to become PR experts, or will social media be a passing phase?
How are librarians navigating the ever-changing digital climate whilst also continuing to provide excellent service provision in the more traditional library setting?
Taylor & Francis is seeking to address these questions, and more, with the release of a new white paper on Social Media in the Library which examines current practices from a world-wide perspective. The white paper includes current use statistics and numerous case studies against which libraries can benchmark their own social media activity and be inspired to try new approaches.
The white paper is informed by research carried out internationally, comprising an online survey, focus groups, tele-interviews and a Twitter party, involving over 600 librarians worldwide.
Some of the most interesting discoveries include:
- Facebook is the most popular social media channel, with 58% of librarians using it regularly.
- 64% of librarians find it challenging to strike a balance between setting a formal/informal and engaging tone in their online posts.
- 75% of librarians post on an ad hoc basis, rather than scheduling in advance.
- 73% believe more roles dedicated to social media will appear in the library in the future.
The research findings also make clear that social media offers many opportunities for librarians, but with that also comes many challenges.
Take a closer look at the white paper, infographic highlights, and full supporting research, including top level data, a copy of the survey, and further analysis:
http://www.tandf.co.uk/libsite/whitePapers/socialMedia/
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It’s not too late to register for our free webinar on 12th November which will highlight key findings of the white paper and share recommendations for best practice: https://www1.gotomeeting.com/register/485956217
Follow us on Twitter @LibraryLantern to receive the latest commentary on the White Paper and to sign up to our webinars. Visit our newsroom at: http://www.tandfonline.com/page/press-releases
For more information, please contact:
Jodie Bell, Communication Manager, Taylor & Francis Group | email: jodie.bell@tandf.co.uk | telephone: +44 (0)20 701 765 71
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About Taylor & Francis Group
Taylor & Francis Group partners with researchers, scholarly societies, universities and libraries worldwide to bring knowledge to life. As one of the world’s leading publishers of scholarly journals, books, ebooks and reference works our content spans all areas of Humanities, Social Sciences, Behavioural Sciences, Science, and Technology and Medicine.
From our network of offices in Oxford, New York, Philadelphia, Boca Raton, Boston, Melbourne, Singapore, Beijing, Tokyo, Stockholm, New Delhi and Johannesburg, Taylor & Francis staff provide local expertise and support to our editors, societies and authors and tailored, efficient customer service to our library colleagues.
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