Discover the art of artist management from a professional who’s seen it all
With the evolution of the music business and the shifting influence of large record labels, the artist manager is now – more than ever – at the center of an artist’s career. Artist managers are tasked with keeping abreast of the mu-sic industry and supporting the artists under their management while simulta-neously managing their own careers.
Including key industry insights, exclusive planning guidance, management tools, and strategies for a successful career, Artist Management for the Music Business has the tools to support any new or experienced artist manager.
More About the Book:
Through its analysis of over a dozen case studies, lessons, and contract examples, author Paul Allen provides a focused look at managing artists’ careers. This follow-up to the best-selling second edition features a new chapter on entrepreneurship including detailed information on how to run an artist management enterprise as a business and includes coverage of anticipating risks, reacting to challenges, and basic money management. The chapter also contains additional sections on the effective use of social media, the Web, and handling online promotion. For additional resources, visit the book’s website at www.artistmanagementonline.com.
“Artists look to the Artist Manager to take the chaos of a prospective career and organize it into the prospect for success.” - Paul Allen
Paul Allen’s career has included work in the radio and television industries as well as being executive director of Country Radio Broadcasters, Inc., an industry trade association. He has been producer or executive producer for scores of stage productions for acts including Blake Shelton, Alan Jackson, Garth Brooks, the Dixie Chicks, Toby Keith, Travis Tritt, Trisha Yearwood, Clint Black, Vince Gill, Martina McBride, Brad Paisley, Tim McGraw, Faith Hill, and Keith Urban in conjunction with the annual Country Radio Seminar. For seven years he was the executive producer of the New Faces of Country Music Show presented in Nashville. Paul Allen's background also includes work in political management, radio and television programming and management, radio ownership, and broadcasting work for the US Armed Forces Radio. His consulting clients include companies in the management, public relations, and film industries. He is an alumnus of Leadership Music. He is a recipient of the Department of Recording Industry Outstanding Alumni Award for Service to the Community, and the 2006 Award for Instructional Technology. Paul teaches artist management, new media for the music business, concert promotion, marketing of recordings, and media and culture at Middle Tennessee State University. He is also a music business professor at Cumberland University.
Visit the book page at: http://bit.ly/1xcpKa9
9780415710220 | $37.95 in paperback | July 2014
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