Constant queue to the surf pad in the family!

No mummy, you have to wait ‘til I’m ready! This is a common cry in some families nowadays when all family members queue up for the surf pad. It is the children who are in control of the surf pad and the parents have to wait for their turn.

In families with children there is always a queue to use the surf pad. In 43 percent of the families, the children are in control of the surf pad and the parents need to wait for their turn.

“When I grew up we had a queue to the fixed telephone and now we are lining up for surf pads,” says Kennet Rådne, Head of Innovation and Portfolio Strategy at Mobility Services, TeliaSonera. ”The attraction to the surf pad though, extends beyond the home into the car, the summer house, the caravan, anywhere you like!”

The usage of mobile devices such as mobile phones, surf pads and other connected gadgets has increased during the last couple of years. The numbers of mobile devices per family is constantly increasing.

“A family has on average 3.3 mobile phone subscriptions”, says Kennet Rådne. “We estimate that in five years, an average smartphone user will use ten times more data than today to surf, update social networks and watch TV,” continues Kennet Rådne. “Everyone takes it for granted to be connected anywhere and anytime!”

For more information, please contact the TeliaSonera press office 46 771 77 58 30,, visit our Newsroom or follow us on Twitter @TLSN_Media.

TeliaSonera provides network access and telecommunication services in the Nordic and Baltic countries, the emerging markets of Eurasia, including Russia and Turkey, and in Spain. TeliaSonera helps people and companies communicate in an easy, efficient and environmentally friendly way. Our ambition is to be number one or two in all our markets, providing the best customer experience, high quality networks and cost efficient operations. TeliaSonera is also the leading European wholesale provider with a wholly-owned international carrier network. In 2012, net sales amounted to SEK 105 billion, EBITDA to SEK 36,1 billion and earnings per share to SEK 4,59. The TeliaSonera share is listed on NASDAQ OMX Stockholm and NASDAQ OMX Helsinki. Read more at


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We’re Telia Company, the New Generation Telco. Our approximately 20,000 talented colleagues serve millions of customers every day in one of the world’s most connected regions. With a strong connectivity base, we’re the hub in the digital ecosystem, empowering people, companies and societies to stay in touch with everything that matters 24/7/365 - on their terms. Headquartered in Stockholm, the heart of innovation and technology, we’re set to change the industry and bring the world even closer for our customers. Read more at