TeliaSonera initiating collaboration with AppDirect for a new application marketplace in the cloud
TeliaSonera has initiated collaboration with AppDirect, a global supplier of application marketplaces in the cloud. Cooperation is the start of TeliaSonera's initiative involving a new marketplace for small and medium-sized businesses in the Nordic and Baltic regions. For customers, the initiative entails a one stop shop to find, try, buy and administer applications in the cloud.
User need for both mobile and effective working methods is growing, and applications in the cloud constitute a good option for companies that want to avoid investing in complex solutions. Eight out of ten companies also believe they will pay for cloud applications in 2015, compared to every third company today*. For this reason, TeliaSonera now is developing a marketplace comprising the best and most popular applications. This means customers obtain one location from which to manage purchases and payments, as well as a better overview of its services – which improves the level of security and cost control.
"There is a great deal of potential. At the same time, cloud applications pose a challenge to small and medium-sized businesses. Today, it is primarily companies with know-how and understanding of how the technology works that feel secure enough to buy applications. By collaborating with AppDirect, we are making it simpler for our customers to select and benefit from the advantages afforded by cloud applications," says Thomas Johansson, who is head of B2B products within Broadband Services at TeliaSonera.
Over the course of the year, TeliaSonera will conduct a pilot test where selected customers will have the opportunity to take part and impact customer experience and content. The pilot will be run in the Swedish market.
AppDirect is a leading cloud service marketplace company. Its award-winning platform connects businesses, brands, and developers through a global network of partner marketplaces. AppDirect powers the marketplace of trusted companies around the globe.
* Source: Microsoft & Edge Strategies, 2012; Gartner, 2011
TeliaSonera provides network access and telecommunication services in the Nordic and Baltic countries, the emerging markets of Eurasia, including Russia and Turkey, and in Spain. TeliaSonera helps people and companies communicate in an easy, efficient and environmentally friendly way. Our ambition is to be number one or two in all our markets, providing the best customer experience, high quality networks and cost efficient operations. TeliaSonera is also the leading European wholesale provider with a wholly-owned international carrier network. In 2012, net sales amounted to SEK 105 billion, EBITDA to SEK 36.1 billion and earnings per share to SEK 4.59. The TeliaSonera share is listed on NASDAQ OMX Stockholm and NASDAQ OMX Helsinki. Read more at www.teliasonera.com.