Telia campaign to promote corporate mobile e-mail
In co-operation with Microsoft and WM-data, Telia will lend free of
charge Pocket PCs with integrated GSM/GPRS data phones to 1,000 company
executives and other "ambassadors" at enterprises in different parts of
Sweden. These ambassadors will be selected among Telia's customers and
co-operation partners. The objective of lending the handheld device is
to demonstrate the capabilities of mobile services.
"A Pocket PC that can be used to read and send e-mail just like at work,
browse the Internet, access the corporate intranet, work in Word and
Excel, and also make phone calls and send data, is a powerful tool for
many companies. But it takes time to change the habits of users, and we
want to them to quickly realise the potential and benefits of these
mobile services," says, Kelly Odell, head of Telia Mobile Sweden.
The integrated Pocket PC/phone may be borrowed during a four-month
period at the beginning of 2003. During the lending period, Telia will
conduct a continuous dialogue with the users to survey their experiences
with the device and document usage patterns. The Pocket PC and datacom
traffic fees are free.
In this collaborative effort, Telia is providing the wireless device and
the mobile phone subscription with GPRS data service. Microsoft is
contributing the software and WM-data will operate the Telia Mobile Mail
Access service and configure the Pocket PCs. The service has been a
joint development effort by all three companies.
Telia will be lending Qtek terminals (also known as Joey) from Carrier
Devices U.K. Since Qtek supports GPRS, users only pay for data that is
sent and received. The terminal has a colour display, integrated mobile
phone and uses Microsoft's operating system for handheld wireless
devices, Pocket PC Phone Edition.
For further information journalists can contact:
Håkan Ström, Press Officer, Telia Mobile Sweden, +46 8 713 58 30
Telia is the Nordic leader in telecommunications. Over the past year, we
have streamlined the Group, focusing our core businesses making the
company more flexible. Our four core businesses are: Mobile
communications, Broadband and Internet, Fixed networks and International
carrier operations. Telia is listed on Stockholmsbörsen. Sales Jan-Sep
2002 totaled MSEK 42,727 (42,226) and the number of employees was 16,244
(22,509). Sales 2001 totaled MSEK 57,196 and the number of employees was