10 Years of Textbroker – 10 Valuable Content Lessons
Las Vegas, NV–July 20, 2015–The pioneer of content writing services is celebrating its 10-year anniversary in August. In honor of 10 years in business, Textbroker’s founder, Jan Becker-Fochler, has collected the 10 most important lessons that he’s learned since entering the content industry in 2005.
1. The demand for Web content has increased.
Thanks to Google updates like Panda and Hummingbird, as well as the high demand from Internet users, Web content now has to be of notably higher quality than in the past. Now, content meant to influence both users and search engines must be unique, relevant to the target audience, interesting, well-prepared – including images and useful links – and error-free.
2. Quality content requires quality instructions.
It's not likely that an author will be able to write content that meets a client’s needs without detailed guidelines. Instructions should be clear and specify the type of content, its length, who the target group is as well as the desired structure, style and tone, and, if needed, specific terms related to the topic that should be included. It’s also helpful to let the author know, via a link, where the content will be published.
3. Variety and synonyms are more important than individual keywords.
Rather than fixating on one specific keyword and its density, focus on including synonyms, variants and topic-relevant terms in the content. If multiple aspects of a topic are addressed, it will likely appeal to users and search engines.
4. Content should always be viewed from the user's perspective.
What is important to your target audience? What information is useful for them? Take into consideration what your target audience is searching for and research and create content around those topics.
5. Content requirements are different from country to country.
Different countries will have different expectations about content quality, length and search engine optimization. Experience has shown that markets in England, the United States and Germany very quickly adopt Google-driven developments and are the leaders of combining SEO and content marketing.
6. It’s critical to have a content marketing strategy.
Strategically planning, creating, distributing and measuring content efforts can result in long-term success. Before getting started with content creation, ask yourself the following: Who is the target audience? What purpose does the content have? How much of which type of content do I need? A document outlining the strategy, including content goals, channels, deadlines and responsibilities, is just as useful as using a content calendar.
7. Content can be found through other channels besides Google.
Users can take multiple paths to find content. Aside from Google, topic-specific search platforms, YouTube and social media channels are popular.
8. Content must be distributed where the target audience is active.
Frequently, clients ask which channels they should use to distribute content, and the answer varies. Not every company needs to be active on every platform – use channels that reach the desired audience.
9. These are the two biggest mistakes in content marketing:
1. Relying on a specific SEO formula instead of determining the best solution for your company.
2. Overlooking the importance of understanding readers and creating content catered to their needs.
10. Content models change – business models do too.
As the significance of content marketing continues to grow, the expectations for content continue to change: Shareable, high-quality content, with clean and clear formatting, pictures and videos, is a must. Moreover, the demand to quickly create content in multiple languages for large global projects has increased. And Textbroker had to adapt to these changes. To meet these needs, we created Managed Service in 2012, which companies can use to outsource all of their content projects.
Textbroker International LLC
9484 West Flamingo Road, Suite 270
Las Vegas, Nevada 89147
Tel: (702) 534-3832
Textbroker is the leading provider of on-demand, unique written content. Their marketplace of more than 100,000 US-based freelance authors deliver high quality articles, blog posts, product descriptions, web copy, press releases, white papers and other types of content. Additionally, Textbroker offers custom content from professional, native-speaking authors in German (textbroker.de), French (textbroker.fr), UK English (textbroker.co.uk), Spanish (textbroker.es), Dutch (textbroker.nl), Italian (textbroker.it), Polish (textbroker.pl), Portuguese (textbroker.pt) and Brazilian Portuguese (textbroker.com.br). They are backed, in part, by ViewPoint Capital Partners, a €200 million private equity firm. More information is available at www.textbroker.com.