Vending machines spark new era of convenience shopping
Fifteen years ago, few of us would have considered buying a pair of jeans online or ordering the weekly shop, let alone booking a holiday or virtually viewing a house.
These days the world of online consumerism is an essential element of our 24-hour, instant-access lifestyle.
Doubters said it would never catch on – people wanted to touch products before they decided to buy, they wanted a personal service and a tailored customer experience. Clearly not. Deloitte’s Store of the Future report (March 2012) predicts that four out of ten shops will close down in the next five years as shoppers turn their backs on the high street in favour of the online marketplace.
Part of the success of online shopping is down to technological advances and e-tailers’ response to what customers demand. 360 degree views, super zooms, interactive tours and even no quibble returns policies have helped make online shopping a viable alternative to...