Local agency offers practical advice to students looking to break into Marketing
Inundated with generic emails from students looking for work experience, The Bridge Marketing in Woodbridge has created a careers page on its website www.thebridgemarketing.co.uk offering advice to those looking to gain work experience.
The advice encourages would-be marketers to apply the theories they have learned at college to this real-life situation. For example: using the opportunity to market themselves and build their knowledge and experience through; reading books on the specific area they’re interested in (marketing, brand, PR, social media, advertising), working for free for local voluntary groups who need help raising awareness of their group and promoting fund raising initiatives and events, or writing a blog in which they examine and critique what other companies/agencies are doing and put together alternative options so they have some original work in their portfolio.
Hana Ballard, Director of The Bridge Marketing explains: “There is so much that students can be doing to make the best use of their time, to stand out, enhance their CV and spark the interest of potential employers. Marketing is about finding creative ways to achieve an objective. If the objective is to gain meaningful experience, make it happen! A generic email asking for work experience is not the answer. It’s lazy, unimaginative and bland – labels every marketer should avoid at all costs.
“Meaningful work experience is a big investment for employers. Students need to clearly show themselves to be worthy of this investment. They’ve learned all the theories at college now it’s time to put them into practice with themselves as the product.”
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Notes to Editors:
The Bridge Marketing
With over 50 years combined marketing experience, The Bridge supports a diverse range of clients; helping to define their proposition, hone their key messages and create and develop their brand. A differentiator of this marketing company to a normal marketing agency is that the team at The Bridge also manage their client’s marketing activity on an ongoing basis acting as the equivalent of an in-house marketing team.
From PR to video, digital to offline communications, direct mail to websites – The Bridge Marketing helps with anything that frees up their clients’ time so they can concentrate on running their business.