The Marketing Group’s Australian Subsidiary Channelzero Completes Acquisition of The Content Agency

  • Acquisition bolsters Channelzero’s video content generation service offering
  • Purchase consideration of €106,500 will result in share capital increase of 59,497 shares

Stockholm, 14 February, 2017 – THE MARKETING GROUP PLC (“the Group”), the world’s first digital marketing and advertising agglomeration, announces that Channelzero Pty Ltd (“Channelzero”), its wholly-owned Australian creative branding subsidiary, has completed the acquisition of The Content Agency Pty Ltd (“The Content Agency”), a provider of premium video content and content strategies based in Sydney, Australia.

The Content Agency team’s expertise lies in target demographic user data generation as well as strategies for audience engagement aligned to business goals, the addition of which meaningfully augments Channelzero’s current service offering. Clients of The Content Agency include leading brands such as Studio Canal, Study Adelaide, University of Technology Sydney, The University of Newcastle Australia, Universal Music Group, Transdev and BBC Worldwide. 

Commenting on the acquisition, Mikey Taylor, Chief Executive Officer of Channelzero said, “The acquisition of The Content Agency expands our capabilities within the video content space and brings an impressive list of new and exciting clients to Channelzero. We have seen increasing demand from our existing clients for recurring video production work and with this acquisition we are now able to service this demand in-house, adding a capability of growing importance to our business.”

This acquisition marks the continuation of the Group’s strategy of adding mature, profitable, debt-free and well-managed private businesses that strengthens its position in major markets and diversifies its service offering and client base.

The transaction was completed at a consideration of €106,500 and at the strike price of €1.79 per share (based on a 10-day volume weighted average price). This will result in the creation of 59,497 new ordinary shares. 75% of the new ordinary shares issued are subject to a 360-day lockup period.

Adam Graham, Chief Executive Officer of The Marketing Group added: “I would like to welcome The Content Agency into The Marketing Group. This strategic acquisition further strengthens the Group’s presence in Australia and demonstrates our continuing ability to expand our service offering in key markets.

The Content Agency Pty Ltd
Location Sydney, Australia
2016 Turnover AUD333,333
2016 EBITDA AUD44,030
Key Clients Studio Canal, Study Adelaide, University of Technology Sydney, The University of Newcastle Australia, Universal Music Group, Transdev and BBC Worldwide 
Key Synergies Video content strategy, video content production, video content management 
Key Executive Luke Hardiman, Director


This information is information that The Marketing Group plc is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 04:30pm CET on 14th February 2017.

For more information, please contact

Stella Tan
Director of Communications

Claes Delin / Mikael Widell
Phone: +46 703 11 9960

Malcolm Robertson / Tom Evrard
Phone: +65 6831 7829 / 9850 1998

The Marketing Group in brief

The Marketing Group plc is a global marketing and advertising agglomeration comprising a portfolio of successful and independent digital marketing subsidiary businesses brought together under a central, publically-listed operating platform. Each company within the Group provides specialist marketing or advertising services and together form a global network of companies offering clients a full suite of services. The central operating platform supports its subsidiary companies with management and coordinating activities as well as a common publicly-listed investment vehicle. The Marketing Group is listed on Nasdaq First North Stockholm.

Mangold Fondkommission AB, +46 8-5030 15 50, is the Group’s Certified Adviser and liquidity provider.


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