TMG LAUNCHES NEW COLLABORATIVE SOFTWARE PLATFORM, TEMBA
Temba unlocks global teams across TMG for global brands
London – 21 August 2017 - The Marketing Group plc (TMG) today announced the launch of Temba, its inter-agency collaboration platform, to facilitate greater teamwork across the network. Temba will work to leverage the full potential of the group, uniting all agencies across TMG to create teams for global briefs. It is a crucial step towards TMG becoming an effective, agile, marketing platform.
Temba allows teams from around the world to identify skills, experience, sectors and specialisms across the group, including regional breakdowns, to facilitate cross-agency co-creation for international clients. Temba also features an adaptive mobile interface and an AI powered bot that connects to Slack – a tool that all the agencies around the world already use to communicate in real time.
Named after Temba Tsheri, the youngest Sherpa to reach the summit of Mount Everest, the platform embodies the independent spirit of TMG and is borne out of the network’s strategy to provide brands an agile solution to global briefs.
TMG CEO, Adam Graham said:
“Temba is a critical tool for us in further leveraging the immense talent and capability that we hold as a network. It’s designed by the group for the group, which is a great way of ensuring it includes all sectors the TMG network needs. We’re also immensely proud that we will be launching the platform ahead of some of the world’s largest marketing networks, showing, if proof were needed, that an agile approach is most often the way to deliver the best results, fast.”
The vision for the Temba platform was conceived during TMG’s New York founders summit in Spring 2017 and was designed and built through a global collaboration between Nice & Polite, Channel Zero and Marker Studio – three TMG agencies in three different countries.
For more information, please contact
Adam Graham, CEO
Phone: 0207 1481606
The Marketing Group plc (“TMG”) in brief
TMG is building a global full-service marketing network that respects the individual cultures of each agency that joins. By providing a supportive platform for growth, and an agile management approach, TMG aims to provide a fresh alternative to the big holding companies: Independent Spirit - Global scale. Each company within the group provides specialist marketing services brought together, within complementary communities of practice, to form an international network that can address a global market. The central team supports its subsidiaries through a lean and nimble structure that can respond quickly to change and provide highly effective solutions for clients. The Marketing Group is listed on Nasdaq First North, Stockholm. www.tmg-plc.com.
Mangold Fondkommission AB, +46 8-5030 15 50, is the company’s Certified Adviser and liquidity provider.