Bahlsen Awards North American Public Relations and Social Media Duties to The S3 Agency
Leading European Cookie Brand to Expand North American Awareness
Bahlsen, creators of fine European cookies since 1889, has tapped The S3 Agency in Boonton, NJ to help increase brand awareness in North America. The S3 Agency will be handling complete public relations and social media duties for the German confection brand that this year is celebrating its 125thanniversary.
“S3 has a strong track record for increasing modern engagement and awareness for heritage brands in the food and beverage industry,” said Federico Meade, President, Bahlsen North America. “We were impressed with what the agency has done with other high-quality, internationally rooted brands – and we believe that expertise will help us properly connect our everyday indulgences with today’s consumer in the US and Canada.”
“Bahlsen cookies have been a tradition in my family for generations,” said Denise Blasevick, CEO of The S3 Agency, “so having the chance to bring my personal passion for this exquisite, high-quality brand into the agency is truly a delight. Brainstorming sessions have never been so delicious!”
PRESS: For more information about Bahlsen North America and The S3 Agency, please contact Allison Gogarty at The S3 Agency: 973-257-5533 or agogarty@theS3agency.com
About The S3 Agency
The S3 Agency in Boonton, NJ – known as “The New York Agency in New Jersey” – is an independently owned creative boutique specializing in advertising, public relations, and social media. Clients include BMW Motorcycles, Safilo USA, Tetley Tea…and now, Bahlsen North America. For more information, please visit www.theS3agency.com.