WHITNEY PORT TAKES AN UNPRECEDENTED APPROACH TO NY FASHION WEEK WITH WHITNEY EVE SPRING 2013 RUNWAY SHOW

Fashion Designer and Television Personality Launches Crowd Funding Campaign to Produce the First Fan-Supported Fashion Show
Los Angeles, CA (August 1, 2012) – Whitney Port is debuting her Whitney Eve Spring 2013 collection in the first-ever fan-funded show at Mercedes-Benz Fashion Week New York utilizing a crowd-funding initiative.  Port has taken to her fans and supporters to be an integral part of the process and learn firsthand what it takes to produce a runway show of this caliber.  With a goal to raise $50,000, contributions will be put toward the production of the show. 

“Often times, I have fans asking me how they can break into the fashion business or how they can learn more about runway show production. I think this campaign is a great way to provide my fans a behind-the-scenes experience on how a large show is designed, developed, and executed,” said Port.

Crowd-funding is the pooling of funds, from the people who collectively share a passion about your idea, often...

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