Formica Group donates material to the Floating Cinema Extra-Ordinary project

Press Release

6th August 2013

Formica Group, a leading global manufacturer of innovative surfacing products, is proud to announce its collaboration with UP Projects on the Floating Cinema Extra-Ordinary. Formica Group 100th Anniversary Laminate Collection has been specified by the award-winning Duggan Morris Architects for an interior fit out of a former work barge, which has been converted into the Floating Cinema Extra-Ordinary customised vessel.

 “We are very excited to have worked with Duggan Morris Architects on this extraordinary floating structure, which will hold on-board film screenings, talks and workshops and offer quirky London canal tours, emphasising the mobile cinema concept," says Rebecca Jones, Marketing Manager, UK, Ireland and Central Europe at Formica Group

The new Floating Cinema is supported by The Legacy List, the charity of the Olympic Park, and their corporate partner Bloomberg as part of Bloomberg East in partnership with Canal & River Trust. The Floating Cinema 2013 Extra-Ordinary events programme, devised by Hackney based artists Nina Pope and Karen Guthrie from Somewhere, will spotlight the overlooked and ordinary in everyday life and bring to the fore the brilliance to be found on your doorstep.

The architects chose Aqua Dotscreen and Tangelo Dotscreen from the Formica Group 100th Anniversary Laminate Collection, as well as Alpino White from the Formica® Colors range, to clad the interior of the skipper cabin, food servery, washrooms and the cinema auditorium.

Emma Underhill, Director, UP Projects said: “It has been fantastic to have the support of Formica Group, which has enabled us to finish the interior of the Floating Cinema to a very high standard”.

Designed exclusively by world-renowned design firm Pentagram, the Formica Group 100thAnniversary Collection features twelve new patterns in four collections:  Ellipse™, Endless™, Dotscreen™ and Halftone™ Collection.

Dotscreen celebrates Formica Group’s history of exuberant colour and printing technology. Featuring “solid patterns” of bright and luminous colours made more complex by undercurrents of detailed patterning, the extremely fine micro-dots in continuous ribbons provide a second scale of interest within the optimistic hues.

Duggan Morris have taken a sustainable approach to the design, with the Floating Cinema running on bio fuel. "This is something we fully support and commit to, working with contractors and customers to find shared ways to reduce our environmental footprint," comments Rebecca Jones."Formica Group’s sustainability programme is aligned to the needs of its business, of being a responsible manufacturer, and is critical in meeting customer demands. This includes becoming the first global laminate manufacturer to be awarded the Carbon Trust’s Carbon Reduction Label for its product ranges, as well as achieving sustainability certifications such as Forest Stewardship Council (FSC) Chain of Custody (COC), GREENGUARD Indoor Air Quality and REACH.

Throughout the whole year Formica Group is celebrating its 100th anniversary for which it partnered with world-renowned design consultancy Pentagram to create an engaging 2013 anniversary campaign for its iconic Formica® brand, including: “Formica® Forever” 100-year logos and supporting brand elements to be used throughout 2013, a Formica® Laminate Anniversary Collection, and  a celebratory book, Formica Forever , that chronicles 100 years of history, design, cultural impact and business expansion.

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For more information please contact Jana Pavelkova janap@thinktank.org.uk & Celine Sabattini celines@thinktank.org.uk at The Think Tank - +44 (0) 207 831 2225.

Notes to Editors

Formica Group globally leads the industry in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications.
 
Formica® laminate is the ‘original’, with 100 years of innovation and manufacturing experience. This international group of companies has developed an unrivalled expertise, which ensures quality, reliability and products that are fit for purpose. Working closely with architects, designers and specifiers, the company is ideally placed to offer innovative new products and decors which respond to market needs and complement current design trends.
 
Products include Formica® High Pressure Laminate (HPL) in a wide selection of colours, designs and textures. Other surfacing materials include Formica® Compact with its solid laminate core, ColorCore® solid through colour laminate and a specialist Formica® Impress digital and screen print service. AR Plus® – durable high gloss laminate, highly resistant to scuffs and abrasions and DecoMetal® – combines the colour and character of real metal surfaces with the lightweight, flexible and practical nature of laminate. Specialist products are offered which feature advanced performance for particularly demanding environments. These include Chemtop®2, with enhanced chemical resistance for laboratories, VIVIX® exterior facade panels, with enhanced UV and weather resistance, for exterior cladding applications and Formica® Magnetic Laminate for use in a versatile array of environments including education, healthcare and office, retail and exhibition spaces. Formica Group also offers residential laminates for furniture, worktops and kitchen manufacture.

Formica Unilin Collection where perfect harmony becomes reality. Two great brands, Formica® and Unilin, join to create the new Formica Unilin Collection, a complete resource of materials with complementary décors and textures to ensure best-value solutions for all interior surfacing projects.Formica® HPl for demanding horizontal and vertical applications in areas subject to high wear and impact and in environments with high humidity and Unilin Melamine Faced Boards for furniture, verticals and other interior applications.

Formica® Laminate and DecoMetal products are GREENGUARD Indoor Air Quality certified; the premier mark for low-emitting products. All of Formica Group’s European manufacturing sites and distribution centres received accreditation by the internationally-recognised Forest Stewardship Council (FSC) Chain of Custody (COC) from leading accreditation body, BM TRADA. Formica HPL, Compact Laminate and Bonded Worktops, carry the Carbon Trust’s Carbon Reduction Label.

Formica Group is a global group of companies consisting of Formica Canada, Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., and Formica (Asia) Ltd., among others.

FORMICA® trade mark use:
When referring to the company, please use term ‘Formica Group’
When referring to the product, please use terms Formica® laminate or Formica® product

Please Note: Formica, the Formica anvil device, DecoMetal, ColorCore, Chemtop, VIVIX and AR Plus are registered trademarks of The Diller Corporation.

© 2013 The Diller Corporation

A Fletcher Building Company

About The Floating Cinema Extra-Ordinary 

Building on success of the highly acclaimed Floating Cinema 2011 project, UP Projects is developing a brand new Floating Cinema designed by award winning Duggan Morris Architects. The Floating Cinema is an extraordinary floating structure, a mobile sculpture that will navigate London canals. With a strong emphasis on film and a mobile cinema concept, the Floating Cinema is breaking new ground. It will form an important part of the opening celebration for the future Queen Elizabeth Olympic Park this summer. Continuing to work with film-maker artist duo, Somewhere (Nina Pope and Karen Guthrie), UP Projects is devising a varied and vibrant programme of activities for the Floating Cinema 2013 under a theme of “Extra-Ordinary”. It will encapsulate on-board screenings, quirky canal tours, talks and workshops. The new Floating Cinema is supported by the Legacy List and their corporate partner Bloomberg as part of Bloomberg East in partnership with Canal & River Trust. 

www.floatingcinema.info #floatingcinema 

About UP Projects 

UP Projects believes in challenging perceptions of what public art can be. Operating as if a gallery without walls, they are inspired by the complexities of the public realm to create a programme of artists’ commissions, projects, strategies and multi-disciplinary events for a broad public audience. Since their first project in 2002, their work has consistently attracted considerable public attention. Their Portavilion programme is one of the most ambitious contemporary art projects to take place in London's public realm. Curated by Emma Underhill of up projects, it launched in 2008 with four temporary pavilions by internationally renowned artists in some of London’s most popular parks. In 2010, raumlabor_berlin developed a mobile, inflatable pavilion that toured thirteen London parks and public spaces presenting a diverse programme of cultural events and activities produced in partnership with leading cultural organisations. This ongoing project explores the possibilities for temporary, large-scale public art, and is as much a celebration of the city's most treasured open spaces as it is a cultural event. For 2011, the Floating Cinema with Somewhere and Studio Weave took the project into a new, water based territory and in response to popular demand and with thanks to the support of their many partners, will now continue in 2013 and beyond. 

www.upprojects.com  

About Duggan Morris Architects 

Duggan Morris Architects was set up in 2004 by Mary Duggan and Joe Morris. In the past seven years they have won several RIBA Awards and in 2011 were recipients of the coveted Manser Medal. A practice of 20 or so staff, Duggan Morris Architects portfolio covers a wide array of projects sectors and scales with many high profile projects under construction. Duggan Morris Architects won the RIBA Stephen Lawrence Prize in 2012. 

www.dugganmorrisarchitects.com  

About The Legacy List

The Legacy List is the independent charity for the Queen Elizabeth Olympic Park, set up in 2011 to support the legacy of the London 2012 Olympic and Paralympics Games by our founding partners the London Legacy Development Corporation and the Mayor of London. Our mission is to make creative connections between people and the Park by commissioning and supporting high quality art, education and skill building initiatives to engage, educate and inspire current and future generations. Our projects directly impact the lives of adults and children living in the Olympic host boroughs, whether that is increasing literacy levels through Building Brighter Futures, or introducing teachers and children to creative learning and thinking through initiatives like Shape Poetry. For more information on our work, please go to

www.thelegacylist.org.uk

About Bloomberg
Bloomberg LP's Philanthropy programme reflects the company's core business - to connect people and communities to a dynamic network of information and data, opportunities and ideas. Through a wide range of dynamic partnerships with visual, performing and literary arts organisations across London, Bloomberg expands its commitment to artistic excellence and audience engagement in 2012 to look beyond the Olympic period and to focus on creating stronger and more sustainable communities for the future.

Bloomberg East - Bloomberg is proud to support the Legacy List in its mission to ensure a lasting legacy of art, culture, education and skills

List will support innovative arts and cultural projects in east London.   Among the first projects to benefit are: UP Projects’ Floating Cinema Extra-Ordinary and The Canals Project: a series of regenerative art projects on the walls, towpaths and bridges of the canals around the Olympic Park.

www.bloomberg.com

About the Canal & River Trust
The Canal & River Trust has a partnership with Arts Council England to deliver a pilot Contemporary Arts on the Waterways Programme in 2012 and 2013 which will encourage more people to experience the work of leading artists and be inspired by the arts, a key goal of the Art Council’s 10-year plan for the arts, Achieving Great Art for Everyone, and to find new and creative ways to attract people to visit and support its canals and rivers. The Trust is the new charity set up to care for England & Wales' wonderful legacy of 200-year-old waterways, holding them in trust for the nation forever. The Trust is among the UK’s biggest charities, with responsibility for 2,000 miles of canals, rivers, docks and reservoirs, along with museums, archives and the country’s third largest collection of protected historic buildings.

www.canalrivertrust.org.uk

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