Red Dot Design Award to Thule ProRide 598

Thule is proud to announce that Thule ProRide 598 has been awarded with the Red Dot Design Award. The Product Design competition has existed since 1954 and its award, the Red Dot, is an internationally recognized quality seal. 

41 experts from all over the globe – the largest Red Dot jury in the history of the competition – came together in the Ruhr region at the end of February to select the best design innovations of the year 2016. The independent panel of design experts assessed the submitted products by taking certain criteria into account such as functionality, degree of innovation, formal quality and ecological compatibility. The internationally organized competition “Red Dot Award: Product Design” appraises the best products of the year. Manufacturers and designers from all over the world submit originals of their latest products in the hope of being awarded the sought-after distinction “Red Dot”.

Thule ProRide 598

The introduction of the Thule ProRide 598 in 2015 meant that the world’s most popular bike carrier got even better. The Thule ProRide is renowned as the quickest, most convenient upright bike carrier for most types of bikes up to 20kg. With its combination of convenience, stability and smart design, the Thule ProRide 598 takes the iconic bike carrier to the next level with enhanced features and an updated design. From the convenient mounting of the carrier – on either side of the car roof – to the automatic positioning when the bike is loaded, the Thule ProRide 598 is easy-to-use and extremely reliable. The torque limiter dial also ensures that the bike is secured correctly by controlling the force that goes into the bike frame.

The smart design has frame-friendly, soft claw pads that adapt to the bike frame and spread the pressure – minimising the risk of frame damage and incorrect mounting. The claw’s extended lower jaw clasps the frame, preventing the bike from falling during mounting, as well as ensuring that the bike is transported securely.   

Tina Liselius
PR & Sponsorship Manager Europe & ROW, Thule Group
Mobile: 070 0902652
Email: tina.liselius@thule.com

About Thule
The Thule brand was established in 1942. Under the motto Bring your life, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for safely, easily and in style.

Thule offers among other things roof racks, bike carriers, roof boxes, computer/camera/sports bags and child related products like child bike seats and multifunctional strollers. The products are sold in more than 139 countries world-wide. Thule is the largest brand in the Thule Group.

For more information, please visit www.thule.com

About Us

Thule Group is a world leader in products that make it easy to bring the things you care for – easily, securely and in style, when living an active life. Under the motto Active Life, Simplified, we offer products within two segments: Outdoor&Bags (e.g. equipment for cycling, water and winter sports, roof boxes, bike trailers, baby joggers, laptop and camera bags, backpacks and cases for mobile handheld devices) and Specialty (snow chains and pick-up truck tool boxes). Our products are sold in 136 markets globally. There are more than 2,200 of us working for Thule Group at 10 production facilities and more than 35 sales locations all over the world. Net sales for 2013 amounted to 4.3 billion SEK. For more information, please visit www.thulegroup.com

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