Thule named “Swedish Brand of the Year” 2014 by the Swedish sport and outdoor industry

Yesterday, 11 January, 2015, Thule was awarded “Swedish Brand of the Year” by Sportfack, the leading trade media for the sporting and outdoor industry in Sweden. Each year the magazine awards the brands and products that has made the biggest impact on the Swedish sport and outdoor industry during the past year.

The Swedish sport and outdoor industry’s leading trade media, Sportfack, named Thule the winner of the category ”Swedish Brand of the Year”.

- “During the last few years we have  clearly focus our business towards the sport and outdoor industry, both internationally and in the Swedish market. Under our motto of “Bring your life” we have expanded our product portfolio with new categories such as duffel bags, strollers for active parents, bike travel bags and much more. Our products are better positioned and available in more sport retailers than ever and we have increased our visibility in media the last few years,” says Andreas Holm, Area Sales Manager Nordic and Baltic region at Thule Group.

“Sport retails are one of our most important sales channels for us internationally and we have been awarded “Supplier of the year” several times by American retailer REI, the world’s largest retailer within sport and outdoor. We are now very happy to have also been awarded “Swedish Brand of the Year” by the Swedish sport industry. We will not disappoint the sport industry with our launches this year. We have several new products in different categories that will soon be out in retail and more will be launched on trade shows during the year,” ends Andreas Holm.

Joakim Frederiksen
PR Manager Europe & RoW, Thule Group
Mobile: +46 (0)73 699 13 83

About Thule
The Thule brand was established in 1942. Under the motto Bring your life, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for safely, easily and in style.

Thule offers among other things roof racks, bike carriers, roof boxes, computer/camera/sports bags and child related products like child bike seats and multifunctional strollers. The products are sold in more than 136 countries world-wide. Thule is the largest brand in the Thule Group.

For more information, please visit

About Us

Thule Group is a world leader in products that make it easy to bring the things you care for – easily, securely and in style, when living an active life. Under the motto Active Life, Simplified, we offer products within two segments: Outdoor&Bags (e.g. equipment for cycling, water and winter sports, roof boxes, bike trailers, baby joggers, laptop and camera bags, backpacks and cases for mobile handheld devices) and Specialty (snow chains and pick-up truck tool boxes). Our products are sold in 136 markets globally. There are more than 2,200 of us working for Thule Group at 10 production facilities and more than 35 sales locations all over the world. Net sales for 2013 amounted to 4.3 billion SEK. For more information, please visit