Maxell is ‘Transforming Beauty’ with YOSO

YOSO brings new luxury skincare products to the UK 

London, UK, November 6th, 2014 – Maxell, under the Hitachi umbrella, has been a globally renowned brand since 1960, within the technology market. YOSO is the culmination of years of consultation and research between Maxell and Hitachi. Today, Maxell is proud to take its established place in the technology market one step further, with the unveiling of its new UK, home salon beauty range, YOSO.

YOSO’s ethos of ‘Changing The Face Of Beauty’ brings innovative skincare ideas to the contemporary woman, creating a revolution within the beauty industry. The YOSO team brings together passionate scientists and engineers with the consultation of an excellent group of dermatologists who deliver products that boost natural beauty. YOSO aims to take facial treatments to the next level within the beauty sector, by combining technology and beauty led science. YOSO’s innovative and exciting products allow women to experience fresh and youthful skin.

YOSO is a brand that endorses natural skincare, and therefore harnessing the power of technology, wants to help individuals care for their skin in a simple, reliable but natural way. The first of four products to be released from the YOSO range is the YOSO PRO, a 3 step deep facial skincare system. The YOSO PRO uses Ion technology to further enhance cleansing and moisturising, leaving skin feeling incredibly hydrated and looking fresher than ever. Radiant skin has never before been so easily accessible. Available today from for £150.00.

Masato Takahashi, MD of Maxell EU said: It’s with great pride and excitement that we today unveil our new beauty brand, YOSO. We’ve been working extensively with our colleagues in Japan to bring one of the best-selling beauty products to the UK. Today’s announcement of the UK availability of YOSO PRO marks a proud day for a company who is passionate about bringing effective, life-enhancing, hi-tech products to our customers.

Dina Catchpole, international make-up artist said: I’ve been lucky enough to try out the YOSO PRO for a few weeks now. The results are truly incredible. My skin feels cleaner and I can definitely see a positive difference in the appearance of my skin. It’s lightweight and compact enough for me to take in my makeup bag when travelling, the perfect antidote to that dirty skin feeling after flying. I would not hesitate to recommend the YOSO PRO to anyone looking to boost their skins appearance.

Stay tuned for other YOSO products due to launch in the coming weeks.  For more information head to, or Follow us on Twitter / Find us on Facebook

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YOSO is Maxell’s innovative beauty brand, set to Change The Face Of Beauty. Maxell has listened to the growing demands within the cosmetic market and its debut YOSO product range introduces pioneering technology to beauty treatments. Aimed at busy women wishing to enjoy salon treatments in the comfort of their own homes, YOSO has created a range that will do just that. Maxell Europe Ltd is a group company of Hitachi Maxell, Ltd. Japan. Hitachi Maxell, Ltd. is a leading global manufacturer of electronics. Since its foundation in 1960, Hitachi Maxell, Ltd. has led the electronics industry in the fields of storage media and batteries, and the brand “Maxell” is globally recognised.

To learn more about the YOSO product range, please visit

To find out more about Maxell Europe, please visit

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