YOSO launches three innovative electronic beauty products

YOSO TRIM, YOSO LASHES and YOSO COMPACT set to transform beauty in time for Christmas

London, UK, November 27th, 2014 – YOSO today unveils three new and exciting electronic beauty products to join its innovative beauty range. The newly launched YOSO beauty brand, powered by Maxell, recently unveiled the YOSO PRO, a ground-breaking skincare system. YOSO LASHES, YOSO TRIM and YOSO COMPACT, now sit alongside the revolutionary PRO to complete YOSO beauty’s debut 2014 range. These exciting and innovative products are also now available online from Beauty Crowd, just in time for the festive season. www.beautycrowd.com

The three new products from YOSO are designed to be portable and compact - helping you look your best wherever you are. The YOSO COMPACT uses the same Ion Technology as the YOSO PRO to deliver deep facial cleansing on the go. The YOSO LASHES and YOSO TRIM are YOSO’s marvellous must-have beauty pens that will become an essential in any beauty enthusiasts cosmetic or travel bag. With all three products designed to be used on the go, these battery powered cosmetic devices can be used at the press of a button.


The YOSO TRIM is a quick and painless solution for precision hair control that gently removes any unwanted hair within seconds. The YOSO TRIM is an ideal beauty pen for use on small areas of the face, including the eyebrows, hairline and upper lip. For extra shaping of longer hairs, there is a 2mm/4mm trimming attachment, designed to trim areas such as eyebrows for a defined, stylised finish. With a slim, lightweight design, the YOSO TRIM can be taken with you on the go, keeping you looking your best wherever you are.


This heated eyelash curler creates a dramatic uplift and a long lasting curl for eyelashes. The main heater allows lashes to be swept up and curled, while the unique small point heater tackles those tricky corner lashes for maximised dramatic volume. Combing through, to add precise definition, completes the look for perfect volumised lashes.

The compact and slim pen design makes the YOSO LASHES a suitable addition to any make-up bag. It also features a handy heat indicator, to indicate when the pen is ready to use. The YOSO LASHES will ensure eyelashes stay defined and curled for longer than usual. Ideal for your special night out or simply to keep you looking bright eyed through a busy day.


The YOSO COMPACT is a small portable deep facial cleanser for home or travel use; with a simple clip system allowing cotton pads with cleanser to be used with ease, this device is a no fuss, on the go face cleansing must have. Using the same Ion Technology as found in the YOSO PRO, the YOSO COMPACT is a quick and easy process to extract built up dirt from deep within your pores.

The device features a rubber head which delivers an invigorating cleanse suitable for all skin types. Using the YOSO COMPACT with your regular toner or cleanser for up to three minutes on one of the four levels - to suit your skin sensitivity, will leave skin feeling clean and looking fresh.


The YOSO beauty range is available now from Beauty Crowd. www.beautycrowd.com

YOSO TRIM is £17.99

YOSO LASHES is £15.99

YOSO COMPACT is £59.99

All prices include VAT.

Media Contact:

Tin Drum PR


YOSO is Maxell’s innovative beauty brand, set to Change The Face Of Beauty. Maxell has listened to the growing demands within the cosmetic market and its debut YOSO product range introduces pioneering technology to beauty treatments. Aimed at busy women wishing to enjoy salon treatments in the comfort of their own homes, YOSO has created a range that will do just that. Maxell Europe Ltd is a group company of Hitachi Maxell, Ltd. Japan. Hitachi Maxell, Ltd. is a leading global manufacturer of electronics. Since its foundation in 1960, Hitachi Maxell, Ltd. has led the electronics industry in the fields of storage media and batteries, and the brand “Maxell” is globally recognised.

Beauty Crowd is a new online marketplace stocking everything to make your life beautiful. Working with unique and interesting brands, it stocks innovative beauty products and showcases them through video and social media. Beauty Crowd is a new online marketplace stocking everything to make your life beautiful. Working with unique and interesting brands, it stocks innovative beauty products and showcases them through video and social media.

To learn more about the YOSO product range, please visit www.yosobeauty.co.uk

To find out more about Maxell Europe, please visit www.maxell.eu

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