Health club manager aims to grow upscale brand
McLEAN, Va. (Jan. 14, 2013) – Recognizing a significant gap in women-only fitness facilities, McLean, Va.-based Titan Fitness is making its entry into this under-served sector by acquiring Texas-based Pure Fitness For Women.
Titan Fitness (www.titanfitnessllc.com) will look to develop the Pure Fitness brand going forward with an eye on expanding incrementally to select markets.
Pure Fitness (www.purefitnessforwomen.com) was founded based on research that a significant number of women – when in a gym setting – are most comfortable in the company of other women, and prefer "women only" classes and female trainers. The company also realized that few, if any, women-only gyms offer the full spectrum of equipment and services offered at co-ed gyms, which led to the founding of Pure Fitness For Women.
“Pure Fitness is a premiere health club, with all the amenities found at any leading co-ed facility,” said Titan Fitness Chief Operating...