Eye-Tracking Research Made Easier for Scientists With Launch of Tobii® Toolbox for MATLAB

New software from Tobii Technology allows researchers to directly control and program Tobii eye trackers within MATLAB

Stockholm & Washington, Nov. 10, 2010 — Tobii Technology, the global market leader in eye tracking, today announced the launch of its new Tobii Toolbox for MATLAB, the numerical computing software from MathWorks. This will allow users of Tobii eye trackers to run eye-tracking experiments directly from MATLAB, one of the most widely used research software programs.

The Tobii Toolbox for MATLAB provides an interface between MATLAB and Tobii Eye Trackers via the Tobii Software Development Kit in a Windows environment. This means that researchers can now run eye-tracking experiments directly from MATLAB, and take full advantage of the stimulus-generation and data analysis power that its associated toolboxes provide.

“Now that Tobii eye-tracking technology is compatible with MATLAB, researchers can benefit from the high-quality data analysis and visualization offered by the software,” said Tom Englund, executive vice president of Analysis Solutions, Tobii Technology AB. “As MATLAB is one of the most widely used software programs among researchers, the Tobii Toolbox will provide greater flexibility to eye-tracking researchers and enable new types of eye-tracking experiments.”

The new software enables the user to check the track status of the subject, calibrate and collect gaze data (i.e., the starting and stopping of recordings), and synchronize events with gaze data within MATLAB. The Visual C++ module contains a graphical interface that displays the current eye-tracking status as well as the calibration results.

“The launch of this toolbox for MATLAB is a great example of Tobii’s commitment to delivering innovations that further enable our customers’ work with eye-tracking technology,” said Barbara Barclay, general manager of Tobii North America. “Whether we’re developing the software or hardware ourselves, or leveraging others’ best-in-class products, our goal is always to add more value to the ways customers across a wide array of fields, disciplines and organizations are able use eye tracking to enhance their research.”

For sales in the U.S., contact 1-888-898-6244 or e-mail Sales.us@tobii.com.

Media Contact:

Kristina Messner, Focused Image, 703-678-6023, kmessner@focusedimage.com

About Tobii Technology
Tobii Technology is the global market leader in eye tracking and eye control. The company’s products are widely used for measuring visibility and attention within the scientific community and in commercial market research and usability studies, as well as by people with disabilities as a means to communicate. Tobii also drives integration of eye-tracking technology in many other areas, offering OEM components for integration into various industry applications. Founded in 2001, the company has received numerous awards for its technology innovations as well as its rapid financial growth. Tobii is based in Stockholm, Sweden, and has offices in the U.S., Germany, Norway, Japan and China. For more information, please go to www.tobii.com.

About Us

Tobii Technology is the global market leader in eye tracking and eye control. This technology makes it possible for computers to know exactly where users are looking. Our products are widely used within scientific research and in commercial market research and usability studies, as well as by disabled people as a means to communicate. Today Tobii contributes with a wide range of Augmentative and Alternative Communication (AAC) products. Tobii’s mission is to bring eye tracking into broader use and the company offers market leading eye tracking technology to industrial partners within areas such as gaming, diagnostics, car safety and computer control. Founded in 2001, Tobii has continuously shown very rapid year-to-year revenue growth, and have received numerous awards and recognitions for its accomplishments. The company is based in Stockholm, Sweden, with offices in the US, Germany, Norway, Japan and China. Our products are sold directly to customers and through resellers and partners worldwide.

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