Bosch launches extra. reward scheme for workshops at Mechanex
- New extra. scheme rewards independent garages purchasing Bosch products
- Rewards range from Bosch power tools to iPads to home and leisure goods
- Quick and easy for garage owners to register and collect points
Bosch is launching extra., a loyalty reward scheme for independent workshops buying Bosch automotive aftermarket products, at the Mechanex trade show in Manchester this week.
Offering garages the opportunity to collect points for purchasing selected Bosch products, a wide range of parts are covered by the scheme including wiper blades, lambda sensors, brake pads and discs, filters, ignition coils and fuel pumps.
Workshops can buy Bosch products from any source to collect points for a number of attractive high-value rewards covering technology, home and garden, toys and games, sports and leisure, as well as jewellery and beauty.
Examples include Bosch power tools and home products such as irons and kettles, a Nikon camera, TaylorMade golf bag and Wii console.
Signing up for the scheme is effortless; after registering through an easy-to-use system online, workshop owners will receive a welcome pack, including a collection bag in which product bar codes can be collected and then returned in a freepost envelope to extra. to attain points.
On joining extra., registered users receive 500 welcome points, and regular promotions, such as double points and seasonal bonuses, will help garages top up their total throughout the year.
Workshop owners can manage their extra. accounts through an intuitive website www.extra-rewards.co.uk or for those in Ireland www.extra-rewards.ie. There is also a dedicated service centre, offering a free hotline or email contact for enquiries.
Following the launch at Mechanex in Manchester, any workshop owner can join the scheme online via www.extra-rewards.co.uk or www.extra-rewards.ie. There will also be an extra. stand at all of the Mechanex shows, as well as at the Auto Expo Show in Ireland later this year. Garage owners can sign up on the extra. stands at these shows.
Workshop owners attending the trade shows will receive a gift for signing up including a rucksack, notebook, pen and flashing bouncy ball.
“extra. is the perfect opportunity for Bosch to recognise its loyal workshop customers,” commented Mark Heard, Bosch Marketing Manager, UK and Ireland Automotive Aftermarket. “We’re thrilled to be introducing this loyalty scheme which promises to entice garages with some brilliant rewards on offer, while also demonstrating how important keeping our customers happy is to us.”
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The Bosch Group is a leading global supplier of technology and services. It employs roughly 360,000 associates worldwide (as per April 1, 2015). The company generated sales of 49 billion euros in 2014.* Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including its sales and service partners, Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. In 2014, Bosch applied for some 4,600 patents worldwide. The Bosch Group’s strategic objective is to create solutions for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.”
The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.
*The sales figure disclosed for 2014 does not include the former joint ventures BSH Bosch und Siemens Hausgeräte GmbH (now BSH Hausgeräte GmbH) and ZF Lenksysteme GmbH (now Robert Bosch Automotive Steering GmbH), which have since been taken over completely.
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