HERE wins top spot for mapping and traffic in Ovum Location Platform Index

Berlin, Germany – Market leading research and consulting firm Ovum has awarded HERE the top spot in mapping and traffic data in its most recent semi-annual Location Platform Index.

Ovum gave HERE an overall score of 8.02 and the clear number one spot in its ‘completeness’ index, which rates the overall capabilities of providers in the location-based services market. The score reflected HERE’s leadership position in mapping data, traffic and signage information, the feature set of its location platform, the ability for customers to access data across different devices, as well as its applicability across different industries.

“HERE’s customer footprint spans the automotive, enterprise and consumer domains, giving it tremendous reach. That and its high score for completeness places HERE firmly in the Leaders category of Ovum's Location Platform Index,” said Neha Dharia, Senior Analyst at Ovum.

HERE maps draw on 30 years of cartography experience and over 80,000 sources of data. HERE has maps in 196 countries, turn-by-turn navigation for 118 countries and transit maps and routing for public transit in over 970 cities worldwide.

Many of the world’s leading automotive, enterprise and Internet companies trust HERE map data and platform services to run their businesses. For example, HERE is one of the few mapping companies that collects dedicated truck-specific road attributes for trucking companies.

Real-time traffic service expansion

To solidify its leading position in the mapping arena, HERE has today announced that it is expanding real-time traffic service to 50 countries, from the current 44.

Next month, HERE will add Bahrain, Kuwait, Oman, Qatar to a growing footprint of live traffic data in the Middle East, giving it the most comprehensive traffic coverage in the Gulf region today. In addition, HERE just expanded its European coverage by adding Bulgaria and Romania.

As well as the broader HERE Real Time Traffic coverage, HERE continues to add innovative features to enhance the product, including reversible express lane coverage and traffic safety warnings. 

HERE Real Time Traffic is the only traffic service on the market today that updates the direction of traffic flow on metropolitan reversible express lanes, allowing drivers to make more intelligent routing choices. 

Traffic safety warnings prompt drivers to slow down in anticipation of a quickly building traffic jam ahead, often before it becomes visible.

“HERE Real Time Traffic is the most comprehensive, global traffic service commercially available on the market today,” said Tony Belkin, Director of Traffic and Dynamic Content for HERE. “With HERE Real Time Traffic, Predictive Traffic, Traffic Patterns and Analytics, HERE is clearly leading the industry in advanced traffic content and services.”

For more information, go to: http://360.here.com/?p=165124

Media contacts

HERE                                     
Sebastian Kurme                               
sebastian.kurme@here.com             
Twitter: @CompilerKurme

Torque Agency Group
Matt Sanger                                        
msanger@torqueagencygroup.com             
020 7952 1079                                    

Rachel Burgress
rburgess@torqueagencygroup.com
020 7952 1076 

Alex Michaelides
amichaelides@torqueagencygroup.com
020 7952 1078

About HERE

HERE, a Nokia company, is a leader in navigation, mapping and location experiences. We build high-definition (HD) maps and combine them with cloud technology to enable rich, real-time location experiences in a broad range of connected devices - from smartphones and tablets to wearables and vehicles. To learn more about us, including our work in the areas of connected and autonomous driving, visit http://360.here.com.

HERE has been operating in the UK since 1994, employing more than 60 people in Edinburgh, Exeter, London, Manchester, Newry, Warwick and Watford. HERE vehicles cover around 65,000 miles in the UK each year, gathering data and images to keep its maps fresh. It also collects indoor maps for more than 2,200 UK venues, including 1,700 railway stations.

The free HERE apps allow users to plan and navigate their journey on the road, using public transport or walking, whether on or offline. HERE apps are available for Android, iOS and Windows/Windows Phone. Since launching the app in the Google Play app store in December and in the Apple App Store in March, there have been more than 8 million downloads to date (Android/iOS).

About Us

We are Torque, a multi-discipline communications agency, with expertise in digital, events and PR. Our role is to create compelling stories that build and strengthen both brand awareness and appeal. Our breadth of capability means that we don’t just create the message, we also deliver it. Our skill is to craft the right message, supported by strategic use of the right channels and platforms to target the right audience. We work with the brightest brands, across the automotive sector, mixing digital content creation and social media expertise with live events and media relations, to cut through the clutter.

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