Toshiba Electronics To Showcase Ultrafast SD Cards, SSDs and next-generation SSHDs
Demonstrations showcase Toshiba technologies for fast data storage, access and wireless transfer
Düsseldorf, Germany, 19th August 2013 – Toshiba Electronics Europe will showcase its latest memory and data storage products at IFA 2013 (Hall 21a) alongside Toshiba’s full-line of consumer electronics range of HD and 3D TVs, tablets, laptops and ultrabooks. Highlights will include ultra high-speed SD cards, high-speed SD cards with integrated Wi-Fi capability, high-speed USB3.0 memory sticks, high performance solid-state drives (SSDs) and next-generation solid-state hybrid drives (SSHDs).
The EXCERIA PROTM UHSII SD cards boast the world’s fastest write speeds of 240MB/s, enable continuous high speed digital image capture and remove the bottlenecks caused when photographers take bursts of still images.
Toshiba’s FlashAirTM SDHC cards were the first to incorporate embedded wireless LAN functionality into an SD card and support peer-to-peer transfers. The new 16GB  FlashAirTM not only doubles the capacity of the cards, it also enables easy and flexible sharing of photos, increased data transfer speeds that reduce data transfer time by 30 per cent. Data on the cards is also accessible from mobile devices running both Android and iOS.
The THNSNH family of SSDs addresses the storage, performance and power efficiency demands of high-end notebooks, tablets and PCs with capacities ranging from 60GB to 512GB. The next-generation SSHDs squeeze 8GiB  of NAND storage and up to 500GB of HDD storage into a 2.5-inch (6.4 cm) form factor with 7.0mm height, ideal for high-performance and ultrathin notebooks, and slim line PCs.
Toshiba’s close proximity wireless data transfer TransferJetTM technology, compact flash cards, SD cards, and HD microSD cards will also be on display alongside HDDs (hard disc drives) for enterprise, industrial and automotive applications.
Editors and journalists visiting the booth are invited to request interviews with Toshiba Electronics Europe representatives and experts who will be happy to provide details about the latest additions to the memory and data storage product lines.
Toshiba Electronics Europe (TEE) is the European electronic components business of Toshiba Corporation, which is ranked among the world’s largest semiconductor vendors. TEE offers one of the industry's broadest IC and discrete product lines including high-end memory, microcontrollers, ASICs, ASSPs and display products for automotive, multimedia, industrial, telecoms and networking applications. The company also has a wide range of power semiconductor solutions as well as storage products like HDDs, SSDs, SD Cards and USB sticks.
TEE was formed in 1973 in Neuss, Germany, providing design, manufacturing, marketing and sales and now has headquarters in Düsseldorf, Germany, with subsidiaries in France, Italy, Spain, Sweden and the United Kingdom. TEE employs approximately 300 people in Europe. Company president is Mr. Takashi Nagasawa.
Toshiba Corporation is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 590 consolidated companies, with 206,000 employees worldwide and annual sales surpassing US$61 billion.
For more company information visit Toshiba's web site at www.toshiba-components.com
Contact details for publication:
Toshiba Electronics Europe, Hansaallee 181, D-40549 Düsseldorf, Germany
Tel: +49 (0) 211 5296 0 Fax: +49 (0) 211 5296 792197
Contact details for editorial enquiries:
Henning Rausch, Toshiba Electronics Europe
Tel: +49 (211) 5296 117
Matt Wilkinson / June Stokes, Pinnacle Marketing Communications Ltd,
Tel: +44 (0) 20 8429 6548/+44 (0) 20 8429 6556 Fax: +44 (0) 20 8868 4373.
E-mail: firstname.lastname@example.org or email@example.com
August 2013 Ref. 6382/A
 One Gigabyte (1GB) means 109
= 1,000,000,000 bytes. One Terabyte (1TB) means 1012
= 1,000,000,000,000 bytes. A computer operating system, however, reports storage capacity using powers of 2 for the definition of 1GB = 230
= 1,073,741,824 bytes and 1TB = 240
= 1,099,511,627,776 bytes, and therefore shows less storage capacity. Available storage capacity (including examples of various media files) will vary based on file size, formatting, settings, software and operating system and other factors.
 One Gibibyte (GiB) = 1,073,741,824 (230) byte.