New segment reporting as from January 1
As of 1 January 2011, TradeDoubler applies a new segment reporting where segments consist of six market units within Network as well as the business units Technology and Search.
The new financial reporting reflects the new organization announced in November 2010. In the new segment reporting, shared costs are allocated to segments, and are thus no longer as a separate item.
Within Network, TradeDoubler's operations in Affiliate and Campaign are included. The market units that are reported are:
· Central (Germany, Switzerland, Austria, Netherlands and Belgium)
· North East (Sweden, Denmark, Norway, Finland, Poland, Russia and Lithuania)
· North West (UK and Ireland)
· South East (Italy)
· South West (Spain and Portugal)
Technology licenses TradeDoubler's technology platform for online marketing to larger customers. The Search unit is active in search engine marketing.
The attached tables show comparative figures for 2009 and 2010.
For further information, please contact:
Erik Skånsberg, CFO
Tel: +46 (0) 70 264 7035
TradeDoubler helps companies improve their online results, both by increasing sales and by increasing brand awareness. The core business is performance-based online marketing. With a network of over 138,000 web publishers, TradeDoubler helps more than 1,900 advertisers worldwide to reach their business goals. The company has a unique reach being able to address around 75 per cent of Europe's e-commerce consumers. Among the advertisers are Apple, American Express, Dell, Disney, Expedia, lastminute.com and Nokia. The share is listed on Nasdaq OMX. More information is available at www.TradeDoubler.com