Trelleborg Wins Prestigious Accolade for its OTC Marketing Campaign
The Marketing Department at Trelleborg’s offshore operation has taken home the Award of Excellence at this year’s Business Marketing Association (BMA) Houston Lantern Awards of Texas for its Tradeshow Campaign: Driving Innovation Engagement at OTC 2016.
The team worked for nine months developing a multi-channel marketing campaign, to reach and engage as many of the industry professionals and customers before the Offshore Technology Conference, Houston in May 2016. Trelleborg’s focus was around capturing new innovation ideas from the industry.
Jo Shailes, Vice President of Marketing for Trelleborg’s offshore operation states: “We are excited to win our first award as a team. The overall campaign increased engagement with our audience before, during and after the exhibition in Houston.
‘We really made our mark at this year’s OTC by having a well thought out and comprehensive campaign to showcase Trelleborg as a thought leader who listens to the industry.”
Rachel Bonnette, President for the BMA Houston Chapter states: “The judges for the BMA Lantern Awards focused essentially on the results of each campaign in order to pick the winner in each category. Trelleborg earned the 2016 Award of Excellence for their OTC tradeshow campaign because their marketing team was clearly able to outline the results that were achieved from this campaign and the positive impact it had on their business objectives.”
BMA Houston created the Lantern Awards of Texas more than two decades ago to highlight top-quality creative and strategic B2B communications. As Texas’ premier awards event, the annual gala recognizes the year’s finest B2B work.
For press information or additional information on Trelleborg Offshore solutions, contact Ruth Clay, Direct: 18324568308, Mobile: 1 281 740 5755; ruth.clay@trelleborg.com, @OffshoreInsight, LinkedIn.
Trelleborg’s offshore operation and Trelleborg Group
Using advanced polymer material technology, Trelleborg’s offshore operation provides high integrity solutions for the harshest and most demanding offshore environments. As part of the Trelleborg Offshore & Construction Business Area of Trelleborg Group, Trelleborg’s offshore operation specializes in the development and production of polymer and syntactic foam based seismic, marine, buoyancy, cable protection and thermal insulation products, as well as rubber-based passive and active fire protection solutions for the offshore industry. Within its portfolio are some long established and respected brands including, CRP, OCP, Viking and Emerson & Cuming. Trelleborg’s offshore operation has been providing innovative solutions to the industry for over 30 years. www.trelleborg.com/offshore
Trelleborg is a world leader in engineered polymer solutions that seal, damp and protect critical applications in demanding environments. Its innovative solutions accelerate performance for customers in a sustainable way. The Trelleborg Group has annual sales of SEK 30 billion (EUR 3.25 billion, USD 3.60 billion) in over 40 countries. The Group comprises five business areas: Trelleborg Coated Systems, Trelleborg Industrial Solutions, Trelleborg Offshore & Construction, Trelleborg Sealing Solutions and Trelleborg Wheel Systems, and the operations of Rubena and Savatech. The Trelleborg share has been listed on the Stock Exchange since 1964 and is listed on Nasdaq Stockholm, Large Cap. www.trelleborg.com.
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