Outrigger Media Launches Original Online Travel Series Featuring Cast and Crew of Anthony Bourdain: No Reservations
Bourdain’s TV Crew, created by Zero Point Zero Production and sponsored by Tumi, follows the fast-paced, global travels of the award-winning production company
NEW YORK, March 5, 2012 -- Outrigger Media, a leader in online video, is partnering with Zero Point Zero Production and exclusive sponsor, Tumi, to launch an online series, Bourdain’s TV Crew, that will provide an intimate, in-depth look at life for the crew of the travel TV show, Anthony Bourdain: No Reservations. Go behind the scenes with this team of veteran television pros, many working together for over a decade, who have one of the more grueling (yet damn fun) travel-related jobs out there -- keeping up with Anthony Bourdain, the show’s co-creator, host, star and writer.
Bourdain’s TV Crew provides an insider’s view on the good, the bad and the funny of spending over 150 days on the road and in the air, on more continents, nations and cities than they can possibly remember, to run an award-winning documentary television series. Throughout this eight-episode premiere, the Anthony Bourdain: No Reservations crew tells stories from Tahiti, Finland and Borneo (to name a few), all while carrying their lives in their Tumi travel bags. The cameras follow them as they lug the essential tools of their profession through airport checkpoints and in and out of hotels and restaurants -- both luxurious and off the beaten path.
Mike Henry, CEO of Outrigger Media stated, “We are delighted to bring together two great partners, Emmy-award winning Zero Point Zero Production and premium travel lifestyle brand Tumi, to create this exceptional mix of live action and animated original content. Outrigger Media is committed to connecting producers with top-tier brands to define and develop quality content online.”
“We are always looking for ways to bring new travel experiences to our consumers. Video optimizes the experience, brings it to life and makes it social. Partnering with Outrigger Media and Zero Point Zero Production was the perfect fit to provide our customers with engaging travel-focused content,” said, Jerome Griffith, CEO of Tumi. “As an added bonus for our passionate audience, Tumi will offer an exclusive episode of Bourdain’s TV Crew on our Facebook page starting March 5. The episode, “The Pack Out,” will give a peek at what the crew of Anthony Bourdain: No Reservations finds essential in packing for their global lifestyle.”
The first installment of three episodes will be available weekly beginning March 5. In addition to YouTube, Bourdain’s TV Crew will live on a network of travel sites and be served to online viewers across Tremor Video’s vast network. Distribution through Tremor Video’s Pre-Roll Extended Play ad format will give viewers the ability to interact with the unit to watch full episodes, creating a more robust and entertaining experience.
About Outrigger Media
Outrigger Media Inc. is a leading online video advertising company focused on connecting content and brands. Since 2009, the company has worked with a wide range of professional producers and aggregators, as well as with some of the biggest marketers in the world. The company’s focus is on developing better contextual relevance between niche video content and campaign messages. To that end, Outrigger has developed OpenSlate Studios, a data and marketplace platform that connects innovative brands and qualified producers every day. For more information, visit www.OpenSlateStudios.com.
About Zero Point Zero Production
Zero Point Zero Production, Inc. is an award-winning television and digital content production company founded in 2003. Since its inception, the company has produced nearly 300 hours of television in 80 countries around the world, including the critically acclaimed and Emmy-winning shows Anthony Bourdain: No Reservations, and Diary of a Foodie with Ruth Reichl. No Reservations’ eighth season just racked up another 4 Emmy nominations and 1 win in 2011, adding to its previous honors. Zero Point Zero produces television shows for Discovery, Travel Channel, History Channel, PBS, Sportsman Channel and Bravo. ZPZ’s hallmarks are edgy but approachable creative execution, speed to market and first-rate production and post-production skills. In 2009 Zero Point Zero began an expansion into other media and content platforms, including mobile applications, interactive entertainment, publishing, and live events. For more about ZPZ visit www.zeropointzero.com.
Tumi is the leading international brand of premium travel, business and lifestyle accessories. Tumi’s heritage of design excellence is one that appeals to the worlds most sophisticated and demanding consumers who choose only the best international brands to complement their unique lifestyles. The brand is sold in 200 stores from New York to Paris to London and Tokyo, as well as the world’s top department and specialty stores and travel retail in more than 65 countries. Tumi’s success over the past three decades can be traced to its continual focus on its founding principles of design excellence, functional superiority, technical innovation, best-in-class quality and outstanding customer service. For more about Tumi, visit www.tumi.com, www.facebook.com/TumiTravel, www.twitter.com/TumiTravel, www.youtube.com/TumiTravel.
For More Information: Contact Kate Ritchie, Outrigger Media Email: Kate.Ritchie@outriggermedia.com
YouTube channel: www.YouTube.com/RoadBiteTV