U.S. CELLULAR LAUNCHING LG G FLEX 2 ON MARCH 26

CHICAGO and ENGLEWOOD CLIFFS, N.J. (March 23, 2015) – U.S. Cellular (NYSE: USM) and LG Electronics have announced that the LG G Flex 2™ will be available, in the Platinum Silver color, in stores and online on March 26. The G Flex 2’s innovative curved design made it the standout smartphone at this year’s International Consumer Electronics Show, and qualified customers will be able to get it for $0 down using U.S. Cellular’s installment pricing.

“At U.S. Cellular, we strive to provide the best wireless experience by providing the latest devices, a high quality network and national coverage that keeps customers connected in cities and rural communities,” said Joe Settimi, vice president of marketing for U.S. Cellular. “LG has created a unique device that is packed with cutting-edge features, and we are thrilled to bring our first curved smartphone to our customers.”

The G Flex 2 builds on the innovation introduced on the original G Flex with a more advanced, curved design for better ergonomics, a slimmed down 5.5 Full HD display, and Advanced Self-Healing back [1] . It boasts faster performance and greater convenience with new features like GlanceView, which displays key information such as time, recent messages or missed calls with a downward swipe on the curved screen even while the display is off.

Some of the stunning state-of-the-art features include:

  • 5.5" Curved Full HD P-OLED Display
  • 13 MP OIS+ Laser Auto Focus Rear Camera and 4K Ultra HD Camcorder
  • 2.1MP Front Camera with Gesture Shutter and Gesture View
  • 3,000 mAh Battery with Fast Charge, allowing for a 50 percent charge in less than 40 minutes [2]
  • Operating System: Android 5.0
  • Qualcomm® Snapdragon™ 810 Processor
  • Storage: 32 GB ROM (21GB of usable memory) with a microSD slot
  • Dimensions: 5.87 x 2.96 x 0.35 inch

“With the G Flex 2, we’re continuing to raise the bar in smartphone innovation,” said Morris Lee, senior vice president and head of North American sales and marketing, LG Electronics MobileComm USA Inc. “This is the perfect phone for those looking to enhance their mobile experience with powerful functionality that harnesses exceptionally designed hardware.”

With U.S. Cellular’s $0 down installment pricing, qualified customers pay tax on the LG G Flex 2 at the point of sale, and then make 20 monthly payments that are conveniently added to their wireless bill. Customers can upgrade this device in as little as 12 months if they trade it in for any new device with installment pricing. They can also choose to pay off the full balance of their device anytime they want.

New Equipment Installment Contract, Shared Connect Plan and credit approval required. Financing terms are zero down, zero APR; 20 monthly payments. Additional terms, conditions and/or charges may apply. See uscellular.com for details.

[1]  The Self-Healing back repairs most scratches and nicks that occur from everyday use

[2]  Battery must be substantially depleted; charging rate slows as charging progresses. All battery life claims are approximate. Actual battery performance will vary and depends on signal strength, network configuration, device settings, usage patterns and other factors and conditions.

About U.S. Cellular

U.S. Cellular is the fifth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by a high-quality network in big and small cities and rural communities. Currently, 94 percent of customers have access to 4G LTE speeds. U.S. Cellular was named a J.D. Power and Associates Customer Champion in 2014 for the third time in four years. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

About LG Electronics MobileComm USA, Inc. 

LG Electronics MobileComm USA, Inc., based in Englewood Cliffs, N.J., is the U.S. sales subsidiary of LG Electronics Inc., a global innovator and trend leader in the global mobile communications industry. LG is driving the evolution of mobile forward with its highly competitive core technologies in the areas of display, battery and camera optics and strategic partnerships with noted industry leaders. LG's consumer-centric products ― including the flagship premium G Series models ― incorporate unique, ergonomic designs and intuitive UX features that enhance the user experience. The company remains committed to leading consumers into the era of convergence, maximizing inter-device connectivity between smartphones, tablets and a wide range of home and portable electronics products. For more information, please visit www.LG.com.


Katie Frey, U.S. Cellular, katie.frey@uscellular.com , 773-355-3275

Frank Lee, LG Electronics MobileComm USA,  Franc.Lee@lge.com , 201-249-4355

Asif Husain, LG-One,  Asif.Husain@lg-one.com , 347-407-0606

About Us

U.S. Cellular rewards its customers with the unmatched benefits of The Belief Project, an array of industry-leading innovations designed to elevate the customer experience. The Belief Project, named Frost & Sullivan's Customer Value Enhancement of the Year, complements the Chicago-based carrier’s growing catalog of cutting-edge phones that are all backed by its high-speed nationwide network. U.S. Cellular was recently named a J.D. Power and Associates 2011 Customer Service Champion and was also named one of Forbes Magazine’s 2010 “Most Trustworthy Companies.” To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

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