Peer-to-peer accommodation services change travel patterns in many ways

Have you ever used Airbnb or other peer-to-peer accommodation services when travelling? If yes, you are likely to travel more than you used to, you choose your destination from among a wider set of alternatives, and you are more active in your destination.

Peer-to-peer accommodation services such as Airbnb have changed travel patterns in many ways, according to a recent study from the University of Eastern Finland and Washington State University. The study provides new insight into how the availability and use of peer-to-peer accommodation services affect travel patterns. The findings were published in Journal of Travel Research.

The study found that tourists are interested in peer-to-peer accommodation services due to social and financial reasons. Users of peer-to-peer accommodation services are often in social interaction with their hosts, and peer-to-peer accommodation services are a cost-effective alternative to, for example, hotels.

Financial savings achieved by using peer-to-peer accommodation services make it possible to broaden the selection of destinations and the number of trips, while the social aspects inspire people to travel more in general and to stay in their destination for a longer period of time. Financial savings - together with tips from hosts - also increase tourists' activeness in their destination.

From the viewpoint of destinations, the findings are extremely positive. The availability of peer-to-peer accommodation services in the destination increases the number of tourists, makes them stay for a longer period and increases the demand for tourism-related services and activities.

Extensive US and Finnish data

An extensive set of tourist data was collected for the study both in Finland and in the US.

In Finland, 1,246 persons took part in an online panel, and 295 of them had used peer-to-peer accommodation services. In the US, 799 persons completed an online survey, and 155 of them had used peer-to-peer accommodation services. The study focused on respondents who had used peer-to-peer accommodation services.

The popularity of peer-to-peer accommodation services has witnessed rapid growth throughout the world. For example, Airbnb offers accommodation services in 190 countries and in more than 34,000 cities. There are over 60 million Airbnb users around the world, and its popularity is not showing any signs of decline.

For further information, please contact:

In USA: Associate Clinical Professor Iis Tussyadiah, Washington State University, Hospitality Business Management, (360) 546-9109, iis.tussyadiah(at)vancouver.wsu.edu

In Finland: Head of Research (e-tourism) Juho Pesonen, University of Eastern Finland, Centre for Tourism Studies, tel. +358 40 184 2698, juho.pesonen(at)uef.fi

Tags:

About Us

The University of Eastern Finland, UEF, is one of the largest universities in Finland. The activities of the UEF underscore multidisciplinarity, and the university is especially strong in research related to forests and the environment, health and well-being, and new technologies and materials. The UEF offers teaching in more than 100 major subjects. In addition to the high standard of teaching, the university offers its students a modern study environment, which is under constant development. The university comprises four faculties: the Philosophical Faculty, the Faculty of Science and Forestry, the Faculty of Health Sciences, and the Faculty of Social Sciences and Business Studies. The university’s campuses are located in the heart of beautiful eastern Finland in Joensuu, Kuopio and Savonlinna. The UEF is home to approximately 15 000 students and nearly 2 800 members of staff.

Contacts

  • University of Eastern Finland
    Joensuu / Kuopio / Savonlinna
    http://www.uef.fi/en
  • Joensuu Campus
    Yliopistokatu 2 P.O. Box 111 FI-80101 Joensuu
  • Kuopio Campus
    Yliopistonranta 1 P.O. Box 1627 FI-70211 Kuopio
  • Savonlinna Campus
    Kuninkaankartanonkatu 5 P.O. Box 86 FI-57101 Savonlinna

Subscribe

Media

Media