V&S signs agreement to sell Florida Distillers

V&S Group has signed an agreement to sell Florida Distillers, which was part of the acquisition of Cruzan Rum, to Belvédère, a French spirit group.

“The divestment of Florida Distillers is part of our strategy to maintain focus on our branded spirits business. Florida Distillers is non-core to V&S,” says Mats Andersson, Senior Vice President V&S Business Development.

Florida Distillers is a leading manufacturer and marketer of bulk and branded beverage alcohol products, specialty foods and ingredients. The Company also has a contract bottling operation and is the leading producer in the U.S. of citrus brandy and citrus spirits. It also produces cooking wines and vinegar products. Florida Distillers conducts its operations through four facilities in Florida and Kentucky, in the US.

The operation had sales in 2006 of approximately SEK 600 million.

About Us

V&S Group is a leading producer and distributor of spirits and wine in Northern Europe, and one of the world’s ten largest international spirits companies. The product portfolio includes own brands for local, regional and international sales, as well as agency products. The Group has operations in 10 countries and worldwide distribution on 126 markets. The most important brand is ABSOLUT, the fourth largest international premium spirits brand in the world. The Group has approximately 2,100 employees and sales in 2007 amounted to SEK 10.3 billion.


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