Champion Athleticwear Turns to Vicon to Develop Advanced Sports Bras

Vicon motion capture analysis helps Champion Athleticwear improve sports bra designs, giving customers greater confidence in the high-performance brand 

SEATTLE, WA – 17 March 2015Vicon, the motion capture technology specialists for the life sciences, engineering, and entertainment industries, announced today that Champion Athleticwear, inventor of the first sports bra and maker of innovative athletic apparel, has invested in a Vicon system to help with biomechanical research to improve its sports bra designs. Vicon’s Bonita B10 system and Nexus 2 software provides an affordable, easy-to-use solution that delivers the accuracy and reliability Champion needs to collect 3D data in a variety of settings during product development.

Champion has used biomechanical research to confirm the performance of its ground-breaking sports bra designs for 30 years, including using a Vicon system in a university setting for more than a decade. The company recently invested in a Vicon Bonita B10 system to give it fast, comprehensive in-house capabilities to answer important R&D questions in real-time during sports bra development cycles and to validate product performance. As well as improving sports bra design, the Vicon system enables them to verify support levels based on a woman’s sports bra size.

Champion needed a system that would deliver accurate, reliable 3D motion analysis data with robust, easy-to-use software. They also needed a portable system with a small footprint to enable data collection at multiple research locations.

“We’ve had a long and successful track record using a Vicon system in a university lab, so we felt very comfortable with the quality and performance of the brand and equipment,” said LaJean Lawson, PhD, a renowned expert in sports bra research and design/marketing consultant for Champion. “The affordability of the Bonita system was key to our ability to improve our sports bra research capabilities by investing in our own in-house system. The portability of the system greatly enhances our ability to collect accurate 3D data in a variety of settings and at more points during the development process.”

Vicon worked closely with Champion to deliver a system that was operational in only a couple of days. “From the beginning of the implementation process through final installation and training, Vicon’s knowledgeable team did an exceptional job of developing a program tailored specifically to our sports bra research needs,” added Lawson. “We already have the longest and strongest sports bra biomechanical research program in the industry. Our Vicon system gives us even greater capabilities to examine new sports bra technologies, design and refine our products in real-time during an aggressive development cycle, and certify sports bra performance.”

“Our affordable motion capture systems make accurate, reliable data analysis accessible to all kinds of companies and applications,” said Jeffrey Ovadya, sales and marketing director, Vicon. “With its Vicon system, Champion Athleticwear can quickly and easily evaluate new technologies and designs, bolstering its position as the leader in innovative athletic apparel.” 

Contact details

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UK enquiries: Joanna Clark

020 7403 8878

About Champion Athleticwear

Since 1919 Champion Athleticwear has offered a full line of innovative athletic apparel for men and women including sports bras, activewear, team uniforms, sweats and accessories. As the inventor of the sports bra, Champion uses innovative design and state-of-the-art product testing to ensure high quality, supportive sports bras for our consumers. Champion Athleticwear can be purchased at most sporting goods and department stores. For more information please contact us at 1-800-999-2249, visit or at or follow us on Twitter @Championusa. Champion is a brand of Hanesbrands Inc. (NYSE:HBI).

About Vicon

Academy Award®-winning Vicon is the world’s largest supplier of precision motion tracking systems and match-moving software. It serves customers in CG animation, engineering and life sciences industries. As well as those in film, visual effects, computer games and broadcast television sectors.

Vicon is a subsidiary of OMG (Oxford Metrics Group - LSE: OMG), plc., a group of technology companies that produces image understanding solutions for the entertainment, defense, life sciences and engineering markets. Other holdings include: 2d3, a manufacturer of specialized image understanding software for defense applications; OMG Life, our IP licensing business; and Yotta, a provider of software and services for infrastructure asset management.

Among many others, Vicon global clients include:

Entertainment: Audiomotion, The Imaginarium, Quantic Dream, SEGA, Konami, Activision, Sony, Dreamworks, ILM and USC Engineering: European Space Agency, BMW, Council for Scientific and Industrial Research – South Africa, ETH Zurich, Korea Institute of Ocean Science and Technology, NRL, UPENN GRASP, MIT, Ford and General Motors Life Sciences: Nuffield Orthopaedic Centre - Oxford, Headley Court, University of Western Australia, Adidas, Digital Human Research Centre - Japan, Gillette Children’s Specialty Healthcare, Shriners, Marquette, UMich and Red Bull

For more information about OMG and its subsidiaries, visit:,,, or