Vizrt announced as official member of the DPP Compliance Programme

Vizrt participating with the Digital Production Partnership (DPP) in the development of a new standard for media asset management metadata for the UK

Vizrt, a leading provider of content production tools for the digital media industry, is now an official member of the DPP Compliance Programme, and will be participating in the development of AS-11 DPP compliance. Initially, this involves providing details of completed tests, sample files produced, and evidence of the results obtained on file delivery or processing products that are in development or being marketed.

“We are encouraged by manufacturers' engagement with the development of industry standards and delighted that Vizrt is taking part in our Compliance Programme. An increasingly important role of the Partnership is to monitor products that claim to deliver ‘DPP compliance’ and to take responsibility for clarifying to the industry which products are capable of delivering or processing compliant files for the broadcasters onward transmission." Kevin Burrows DPP Technical Standards Lead and CTO Broadcast & Distribution, Channel 4.

Viz One, Vizrt’s media asset management system uses AS-11 DPP as a metadata schema for file data delivery for customers in the UK. Viz One has an open architecture and can read and write to any metadata fields in an MXF file. Vizrt’s membership in the Advanced Media Workflow Association ensures that Viz One meets a high level of quality and consistency when dealing with those supported formats.

“Our membership with the DPP Compliance Programme is key to making sure that the new standard is integrated into all of Vizrt’s media management products, said Petter Ole Jakobsen, Vizrt CTO. “Our customers in the UK and those abroad who adopt the standard will have a high level of consistency in their metadata that can be shared and maintained easily, once Vizrt has been through the AMWA certification process.”

Tristan Earl, Red Lorry Yellow Lorrytristane@rlyl.com, 44 (0) 207 403 8878

About Vizrt

Vizrt provides real-time 3D graphics, sports analysis and asset management tools for the broadcast industry - interactive and virtual solutions, animations, maps, weather, video editing and compositing tools. Vizrt's products are used by the world's leading broadcasters, including: CNN, CBS, Fox, the BBC, BSkyB, Al Jazeera, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, and NHK. Furthermore, many world-class production houses and corporate institutions such as the Stock Exchanges in New York and London use Vizrt systems.

Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154. For further information please refer to www.vizrt.com.

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