Global leading trend forecaster WGSN named official trend partner for Graduate Fashion Week

1 May, 2012: WGSN, the world’s leading trend forecasting service has been named the official trend partner of Graduate Fashion Week (GFW), the fashion event that celebrates the work of more than 1,000 of the finest BA degree Fashion students from 40 Universities across the UK and overseas and is sponsored by George at Asda. Held at Earl’s Court from 10-13th June, the internationally renowned event will provide a showcase of the year’s best new talent under one roof for potential employers, national and international media and industry. WGSN and GFW will be working together to unite industry leading designers, marketeers, new media experts, buyers, pattern cutters, stylists, journalist's, illustrators and visual merchandisers to view the future innovators in British fashion.

Martyn Roberts, Event Director for Graduate Fashion Week commented, "We are delighted to be working with WGSN for the first time this year. With their world-renowned expertise on trends, there can be no one better to collaborate with. We both are at the forefront of new talent and our partnership is a natural progression for the event. With their support we are confident that Graduate Fashion Week 2012 will be the best yet!"

WGSN Senior Editor Katie Sturch will present the A/W 13/14 macro trend seminar at GFW on Monday 11th June. Representatives from WGSN will also be present to offer one-to-one tours of the WGSN service and to provide further confirmation and explanation of the trends for future seasons.

“WGSN is excited to be partnering with such a well-respected event within the industry and looks forward to providing a link between leading brands and retailers and new fashion

graduates.” comments Katie Sturch, Senior Editor at WGSN, “Identifying emerging talent is a pivotal part of what we do. It’s thrilling to be able to pinpoint the next big influencers to impact the industry.”

About Graduate Fashion Week

Celebrating the work of more than 1,000 of the finest BA degree Fashion students from 40

Universities across the UK and overseas, Graduate Fashion Week, sponsored by George at Asda is the ultimate event for anyone with an interest in the business of fashion.

From Stella McCartney, Giles Deacon, Matthew Williamson, Antonio Berardi and of course

Christopher Bailey (who won the very first GFW Designer of the Year Award) to the unsung heroes who populate design studios, buying offices, publishing houses and creative agencies all over the world, GFW has introduced some of the industry’s brightest stars.

GFW is a charity and receives no support from the government, it was founded in 1991 by

Jeff Banks CBE, Vanessa Denza MBE and John Walford, to unify the many British fashion colleges which at that point showed around the country with no synergy or focal point. GFW is entirely dependent on sponsorship and is very grateful to its title sponsors George at Asda which are supporting the event for the second year running.

About WGSN

WGSN is the world's leading trend forecaster. The company enables over 38,000 subscribers to make brilliant design decisions every day by identifying and analysing the trends that will shape commercially successful products and services in the future. WGSN's inspiration and insight are available through online subscriptions to a variety of state-of-the-art digital tools and through bespoke consultancy services. WGSN is a 4C Service.

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For further information please contact: Ottilie.Higson@4c.wgsn.com

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About Us

WGSN is the world's leading trend forecaster. The company enables over 38,000 subscribersto make brilliant design decisions every day by identifying and analysing the trends that willshape commercially successful products and services in the future. WGSN's inspiration andinsight are available through online subscriptions to a variety of state-of-the-art digital toolsand through bespoke consultancy services. WGSN is a 4C Service.

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