AMBER ANNOUNCES KEY DISTRIBUTOR APPOINTMENTS
4/23/2012 4:05 AM EST
Amber International, the residential CI distribution business for Europe, the Middle East, Africa and Asia, created by the owners of BMB Electronics BV and AWE Europe Ltd, has announced the first wave of sub-distributor appointments to represent its URC, TruAudio, PlanetWaves and Kinetik Labs brands in key market territories.
Excel in Italy, Avero in Ukraine and TR Electronic Services in Israel will act as sub-distributors for Amber International’s URC control brand. QVinta will be Amber’s partner in Russia for TruAudio whilst in Italy, Definitive Audio will represent the Planet Waves brand. These appointments build on the existing representation provided by AWE Europe and BMB for URC and Kinetik Labs products in the UK and the Netherlands, respectively.
“The brands that Amber represents demand individual treatment, so it is not a case of a one size distributor fits all,” says Willem Bok, co-owner of Amber International. “What both Amber and our brands do share is a requirement for committed partners who are well respected, committed and can provide a high level of service to dealers in their respective countries. For URC in particular, a high level of technical and training support is essential to capitalise on the market opportunity.”
Amber International is looking to build on this growing sub-distribution network, and is actively seeking residential CI distribution partners across Europe, the Middle East and Africa. Interested companies can contact Amber’s Sales Manager Mark van Zonvia .
Amber International is a separate trading entity which has taken over the international sales, marketing and technical support within EMEAA (Europe, Middle East, Africa and Asia) and beyond of key CI brands URC, TruAudio, Planet Waves and Kinetik Labs. The company is headquartered in a superb purpose built 3160 sq/m (34,000sq/ft) facility in Veen, The Netherlands and shares warehousing and logistics facilities with BMB.
To find out more about Amber International, go to www.amber-international.com
For further information, please contact:
Shereen Russell / Rachael Down
Wildwood PR Ltd
The Stables, Meadow Court
Faygate
West Sussex
RH12 4SA
Tel: 44 (0)1293 851115
Editor’s notes:
BMB Electronics
Established in 1987, BMB Electronics B.V. is located in Veen, The Netherlands and grew to become one of Europe's Premier Distributors of Custom Installation, Audio Visual, Building Automation and Lighting Control solutions. The company holds extensive stock and hosts regular dealer / installer training sessions at its custom designed office and warehouse in The Netherlands. For more information please visit www.bmbelectronics.eu.
AWE
Based in Epsom, Surrey and with more than 75 years in business, AWE is the leading UKdistributor to the custom installation trade for a wide range of high quality brands. AWE is acknowledged as setting the standard in CI for customer service with award winning training, technical support and competitive pricing. The company is able to supply the vast majority of products nationwide ex-stock for next day delivery. Visit www.awe-europe.com for further details.
About Amber Brands
URC is the leading control brand in America. Founded in 1991 and headquartered in Harrison, N.Y., URC has sold more than 50 million remote controls in the last 10 years alone. A world leader in high-quality control design, engineering, manufacture and distribution, URC is widely regarded as a category innovator by consumers, subscription broadcast providers, retailers, custom installers and OEM partners. URC has built its reputation by delivering exceptional levels of quality, training, reliability and support to its customers. Visit URC at www.UniversalRemote.com
TruAudio designs and manufactures a full line of premium-quality in-wall/in-ceiling custom audio loudspeakers that blend into any background, yet deliver excellent performance. More information is available at www.TruAudio.com
The Planet Waves Cable Station Cable and Connector system provides a fast, easy to use and solderless on-site interconnect construction system for custom installers and AV integrators without the use of special tools or techniques. Visit www.ci.planetwaves.com
Launched in 2010, Kinetik Labs provides CI dealers with a reliable, high quality and good value range of CI friendly products. These include in-ceiling speakers, speaker cable, infra-red control kits and flat-screen TV brackets. Full details and technical information can be found at www.kinetiklabs.com.