BIID GETS SOCIAL!
As social media continues to integrate into modern society, the interior design industry has started to realise the benefits social media has to offer for their businesses. The British Institute of Interior Design (BIID) is an active user of social media, and to help the industry become more social media ‘savvy’, the Institute recently teamed up with Keren Lerner, Social Media Expert and Director and Designer at London-based Top Left Design, to offer an insightful social media CPD course.
The course which took place at the Charles Darwin House, London, explored how designers can use social media to reach their niche target group on Facebook or Twitter and learn the inside tricks of social media marketing. Keren introduced more than 80 attendees to social media strategies in a seminar tailored for interior designers. Delegates were able to analyse which platforms were most useful for creative professionals and how they could target their audience to generate the best impact from their social media efforts.
“Interior designers are lucky with the type of business they have – which is really visual and creative,” explains Keren Lerner. “People that are visual by nature are more likely to share and be engaged, by well chosen collections of imagery. Interior designers can also give a lot of advice online in the form of small tips, image uploads and answers to FAQs - to show off their expertise. This is the ideal type of behaviour on Twitter, Facebook and on business blogs. Doing this also helps potential clients know your particular style, specialism’s and versatility.”
She adds, “As with all businesses, it’s important to remember that social media is a two way conversation and not a means of broadcasting sales messages. So many people get this wrong, so it’s worth observing people and noticing who is behaving in a friendly and helpful way. Any interior designers who make the most of their online profiles - and regularly use Twitter, Pinterest, Facebook and their blog - can really showcase themselves as creative, helpful, and expert - and giving this kind of impression online makes all the difference when people are looking you up and doing their background checks. There is much that can be done beyond making a first impression.”
The course proved incredibly popular, with a wide range of popular twitter comments posted after the event (see below).
The BIID has a strong online presence with over 1,100 followers on twitter, 880 members on Linkedin and over 300 likes on Facebook. Designers can find the BIID on twitter @BIIDtalk, and on Facebook or Linkedin by searching British Institute of Interior Design.
The BIID runs a dedicated CPD programme on a variety of subjects for members and non-members, upcoming events include; the Professional Practice Series: Writing a Marketing Plan to Win More Clients, Building Regulations Update, Specifying Carpets and Rugs, and the BIID Celebrating British Design Conference. To find out more about any of the BIID’s CPD sessions, please contact the BIID office, email or visit the CPD section of the website www.biid.org.uk.
Keren Lerner has been running Top Left Design since 2002. Her company specialises in online design, communication and marketing messages. Keren has extensive experience providing social media training through seminars and also through 1-2-1 consultations with her clients. For more information, visit http://www.topleftdesign.com/
@SonyaRugs posted: “@WBDinteriors Have just learnt the latest tips on social media thanks to Keren Lerner’s @topleftdesign fascinating talk @BIIDtalk Thanks!
@ByElement posted: #ff @topleftdesign excellent social media seminar @BIIDtalk yesterday #biid
@nhdesigns posted: Learned a few things last night from @topftdesign’s great seminar with @BIIDtalk – thank you both!
@victoriarowanID posted: Keren @topleftdesign great social media seminar today with @BIIDtalk Will start practicing!
@Lulugoesgreen posted: Just got back from a great @BIIDtalk social media seminar with social media expert Keren Lerner from @topleftdesign ‘FF ‘BIID
@HOPinteriors posted: Wonderful #BIID seminar by Keren @topleftdesign! Now I know how the Facebook timeline can be of better use! Watch this space guys @BIIDtalk
@Wendy_Saunt posted: @BIIDtalk #BIID #Keren Lerner Great seminar with Keren Lerner. [Really] going to try to take her advice.
@charliappleton posted: Home after a quick trip to London for a very good talk by @topleftdesign, thank you Keren and @BIIDtalk
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About the British Institute of Interior Design (BIID)
Established in 1966, the BIID is the professional Institute for interior designers in theUK.
The BIID’s growing national and international membership represents both the commercial and residential sectors, from heritage to cutting edge. In addition to rigorous entry requirements that assess training, experience and professionalism, the Institute requires members to continue their professional development throughout their career, ensuring their continued expertise in design process, practice and regulatory matters.
The BIID is the only professional organisation for interior designers which has been granted the prestigious and rare accolade of Institute status by the Minister of State as the pre-eminent body in its field. The Institute’s mission is to encourage and support creativity and competence in the field of interior design through facilitating best practice, practical professional support, development opportunities and education.
On the national stage, the BIID is a full member of the Construction Industry Council and, as a result, is now part of Government consultations to advise on new policy and legislation. Internationally, the BIID is represented on the board of the International Federation of Interior Architects and Designers; the global voice and authority for professional interior architects and designers. More details at www.biid.org.uk.