Simon Hamilton, the BIID’s International Director and Dan Hopwood, Continuing Professional Development (CPD) Director provided two of the highlight talks in the seminar programme at this year’s 100% Design.

On Friday 21st of September, visitors to the show were treated to a thought-provoking panel discussion on the export challenges facing designers, featuring Simon Hamilton alongside Sebastian Conran and Mark Krusin. The packed audience enjoyed a scene-setting presentation from panel chair, Christine Losecaat who acts as Creative Industries Adviser to UK Trade & Investment Christine Losecaat. Using their experience gained from working internationally within the UK Interiors sector, Simon, Sebastian and Mark then offered their thoughts on the key issues, providing export development advice for visitors.

The next day, Dan Hopwood led a session entitled ‘The Future of Interior Design – Dream or Reality’. The talk explored Dan’s interpretation of the ‘present’ in design, where the future may take the industry, and Dan’s own personal take on where he sees and would like to see change in the sector. Using his work as examples, Dan explored issues interior designers tackle and how they could be avoided in the future, through an interesting and humorous session.

“100% Design is a major event in every designer’s calendar”, says Dan Hopwood. “It allows us to open up conversations on the key issues affecting interior and product design in the commercial and residential spaces. Under new ownership, this year’s 100% Design benefitted greatly from a new look and feel, and major investment and re-thinking in its own design and layout. We were delighted to be a part of its renewal.” 

For further information, please contact:

Jeff Hayward / Lauren Rees

Wildwood Public Relations      

The Stables, Meadow Court    

Faygate Lane, Faygate

West Sussex   

RH12 4SJ    

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About the British Institute of Interior Design (BIID)

Established in 1966, the BIID is the professional Institute for interior designers in theUK.

The BIID’s growing national and international membership represents both the commercial and residential sectors, from heritage to cutting edge. In addition to rigorous entry requirements that assess training, experience and professionalism, the Institute requires members to continue their professional development throughout their career, ensuring their continued expertise in design process, practice and regulatory matters.

The BIID is the only professional organisation for interior designers which has been granted the prestigious and rare accolade of Institute status by the Minister of State as the pre-eminent body in its field. The Institute’s mission is to encourage and support creativity and competence in the field of interior design through facilitating best practice, practical professional support, development opportunities and education.

On the national stage, the BIID is a full member of the Construction Industry Council and, as a result, is now part of Government consultations to advise on new policy and legislation. Internationally, the BIID is represented on the board of the International Federation of Interior Architects and Designers; the global voice and authority for professional interior architects and designers. More details at