CEDIA (the Custom Electronic Design and Installation Association) has released a marketing guide, specifically designed to provide Home Technology Professionals with an understanding of how marketing can deliver new business opportunities.

‘A Guide to Effective Marketing’ provides 15 pages of tips and advice on how public relations and marketing can improve communication with architects, interior designers, builders, the media and clients. Available to CEDIA members for free, the brochure offers an introduction to social media, sample press releases and guidance on branding and promotion. It also explains how promoting your CEDIA membership marks prestige and dedication to the industry.

“We understand how it can be difficult to market your own company when you aren’t familiar with the jargon and what it entails” explains Chloe Gibb, Senior Marketing Officer for CEDIA Region 1.  “We have created the Guide to Effective Marketing to provide a clear understanding of all aspects of marketing and public relations and how you can incorporate it into business operations.   The brochure offers suggestions which won’t require a lot of time or money, but will help increase brand awareness and potentially lead to additional sales.”

CEDIA also covers its Awards scheme in the brochure and sets out the importance of taking part.  Past winners have received coverage in trade and consumer press, inclusion on the CEDIA website and e-newsletter and a YouTube video.  This exposure is incredibly valuable, and if achieve alongside other marketing activities, will generate increased brand awareness and set the company apart as an industry leader.

For more information or to download your free copy of CEDIA’s Guide to Effective Marketing, please visit http://www.cediaeducation.com/resources/whitepapers or email info@cedia.co.uk

For more information, please contact:

Matt Nimmons                                    or                    Shereen Russell

Operations Director                                                  Wildwood PR Ltd

CEDIA                                                                         The Stables

Unit 2                                                                         Meadow Court

Phoenix Park                                                               Faygate Lane

St Neots                                                                      Faygate

Cambridgeshire                                                          West Sussex

PE19 8EP                                                                     RH12 4SJ

Tel: 01480 213744                                                      Tel: 01293 851115

matt@cedia.co.uk                                                      Shereen.russell@wildwoodpr.co.uk


CEDIA is the Custom Electronic Design and Installation Association, an international trade organisation spanning three continents with a global membership of over 3,500 companies. Its members specialise in the planning, design, supply, installation, integration, concealment and control of automated electronic systems for the modern, intelligent home. They can install anything from multi-room audio systems and home cinemas to complete home networks and sub-systems which intelligently control lighting, security, HVAC (heating, ventilation and air conditioning), and even garden features, such as lighting and watering. For more information on CEDIA, visit the association’s website at www.cedia.co.uk. Follow @CEDIA on Twitter, find us on Facebook at www.facebook.com/CEDIA.Region2, or join the CEDIA group on LinkedIn.