Christie adds Vive Audio™ Excellence to Luxury Empire Cinemas Screen
Wokingham, UK. – (May 20, 2016) – Empire Cinemas in Hemel Hempstead has become the first major UK chain to feature Christie’s Vive Audio solution. The largest independently-owned cinema chain in the UK currently operates 186 screens across 18 cinemas, and is in the process of extensive redevelopment at its Hemel Hempstead multiplex. The cinema was seeking an outstanding audio solution in its latest premium screen at Hemel Hempstead, called IMPACT Blue. The Vive Audio setup delivers powerful, crystal clear Dolby Atmos® surround sound to each of the 185 seats in the screen, allowing customers to truly immerse themselves in the cinema experience.
“Our IMPACT auditoria have superb stadium seating, a spectacular large screen and extra leg room, so we were looking for great sound which completes the experience; it is a very important part of that premium offering, and it makes a massive difference to the overall experience,” says Andre Mort, Technical Director at Empire Cinemas. “We chose Vive because we wanted something a bit different. We wanted something which looked good in a theatre, but most importantly sounded great at the same time. It all comes down to sound in the end, and its performance is simply excellent.”
Empire Cinemas provided initial drawings to Christie and both companies collaboratively worked on creating an optimal design solution. The Dolby Atmos setup utilises in-ceiling speakers with ribbon driver technology in a unique parabolic line array design, delivering wide dispersion to improve the listening experience from every seat. LA4 and LA3 line array speakers were utilised in the install, which feature a very wide 120° horizontal dispersion and highly controlled 35° vertical dispersion patterns – placing sound exactly where it is needed.
Christie’s Vive Audio range comprises all the speakers required to completely outfit any cinema auditorium with a premium audio system. Engineered specifically for cinema audio, the speakers feature leading-edge technology and advanced design concepts to provide dynamic and detailed cinema audio. Christie’s ribbon driver technology provides enhanced clarity, dramatically reduced distortion and ultra-fast transient response. The solution supports the leading digital cinema audio formats, including Dolby Atmos, 5.1/7.1 surround and Auro 11.1.
The IMPACT screen uses Empire Cinema’s patented IMPACT design to produce a more immersive experience with colourful, creative interiors and comfortable seating allowing film buffs to soak up the big screen experience in the perfect environment. Delighted by the performance of Vive Audio, Empire Cinemas will again be installing the speakers in its upcoming new IMPACT screen, which is set to open in the summer. The cinema giant is also investigating the possibility of adding further Vive Audio installations to new sites in the future.
“We’ve had very pleasant feedback from customers, they’ve been very impressed with the audio,” adds Andre. “Christie has always been a pleasure to work with, and they’re always on hand and ready to help us with any assistance we need.”
Christie kit list
- 3 x Christie LA4/S215
- 3 x Christie S218
- 2 x Christie S215
- 4 x Christie LA4S
- 13 x Christie LA3S
- 8 x Christie LA3C
- 5 x Christie CDA5
- 6 x Christie CDA 3
- 6 x Christie CDA 2
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“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.
Christie Digital Systems USA, Inc. a wholly-owned subsidiary of Ushio Inc., Japan, (JP:6925), designs, sophisticated virtual reality, simulation systems and control room environments including high-resolution power walls, multi-sided immersive environments, curved screen displays, domed simulation and multi-projector arrays. Industries and organizations that rely on Christie range from government agencies to oil and gas, aerospace to entertainment, and manufacturing and design to pharmaceuticals. For more information, visit www.christiedigital.com.
Empire Cinemas is the largest independently-owned cinema chain in the UK. Currently operating 186 screens in 18 cinemas across the United Kingdom, Empire Cinemas screens everything from mainstream blockbusters to art-house classics in quality cinemas, staffed by individuals who are knowledgeable and enthusiastic about film.
2015 saw Empire Cinemas continue to provide the best film-going experience to its customers. In June Empire Cinemas’ opened brand new IMAX screens in Basildon and Great Park, Birmingham; and in December, a further IMAX screen was opened in Hemel Hempstead - Empire Cinemas’ fourth IMAX installation. September saw Empire Leicester Square become the first cinema in Europe to update its IMAX auditorium with IMAX’s Laser Projection System. IMAX with laser represents a quantum leap forward in cinema technology – providing audiences with the sharpest, brightest, clearest and most vivid digital images ever, combined with a whole new level of immersive audio. In October, a new state of the art, seven-screen cinema was unveiled in Catterick, as part of the Princes Gate leisure development. The new cinema seats 848 customers, including 247 in Empire Cinemas’ IMPACT format, which has a spectacular screen, sensational sound and superb stadium seating with extra leg room.
In 2015, Empire Cinema’s opened its doors to 7.9 million customers, showing over 500 different movies across its screens. Empire Cinemas is also the home of alternative content, screening the latest productions from the worldly renowned Royal Opera House, National Theatre Live and English National Opera straight to cinemagoers.
The community is at the core of Empire Cinemas, with money-saving schemes including Meerkat Movies, SAV£RDAY Tuesday, Parent and Baby, Last Chance To See Thursdays, Empire Jnrs and Empire Seniors helping to give every customer a unique cinema experience. Operating since 2005, Empire Cinemas takes its name from The Empire, Leicester Square, with the company drawing on a rich heritage of over a century of experience bringing moving pictures to the public.
For more information, visit www.empirecinemas.co.uk.