LUCTRA® is Awarded Newcomer Brand of the Year 2016
LUCTRA® has won two accolades at the prestigious German Brand Awards 2016, held at the DRIVE Volkswagen Group Forum in Berlin. Following success in the German Design Award, the GOOD DESIGN Award, and the Red Dot Awards, LUCTRA® received an award in the Living category for its brand concept and consistent communication and positioning as well winning the respected Newcomer Brand of the Year Award.
According to the Jury, “The lighting’s effect on people is consistently at the heart of LUCTRA®’s brand communications. LUCTRA® wins people over with its modern, minimalist design vocabulary and high-quality materials. The strong, descriptive name for this newcomer-series suggests technology and expertise and reflects its formal aesthetics nationally and internationally”.
“This is a fantastic achievement for LUCTRA®,” comments Sean Starkey, Managing Director of DURABLE UK. “The LUCTRA® product range has won many plaudits since its launch last year but to have the brand recognised as well is fantastic. It is testament to the research, development and hard work that have gone in to creating LUCTRA® and making it an outstanding brand.”
The LUCTRA® brand is the new name in personal lighting for the workplace and home. Its proven biologically active LED light synchronises people’s internal clocks to support their well-being and enhance performance. LUCTRA® lamps can be adjusted to the user’s individual needs and operated by a touch panel integrated in the body of the lamp or via an app. This revolutionary system turns lighting into a personalised workplace tool for the first time. The LUCTRA® product line includes table, floor and portable models.
The German Brand Award is the seal of quality for successful brand management in Germany. Founded by the German Design Council, the purpose of the awards is to discover, present and honour pioneering brands and brand creators. It rewards innovative brands, consistent brand management and sustained market communication as well as people and companies that are world-wide brand leaders.
“We are not only happy that we brought something new to the market from a technical perspective with LUCTRA®, but that we are receiving recognition for the positioning and design of the brand”, said LUCTRA®’s project manager, Jonathan Brune, who also collected the two awards at the ceremony.
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One of Europe’s largest office products manufacturers, DURABLE began manufacturing in Germany in 1920. The company now has presence in 80 countries, including its UK headquarters that has experienced significant growth since its inception in 1980. They have since become known as pioneers in developing and producing office supplies. Creative conception combined with continual focus on innovation, quality and design have always played a major role in our corporate philosophy - critical factors that determine the success and future viability of any company in today's competitive marketplace.