The British Institute of Interior Design (BIID) has once again announced its support for this year’s 100% Design, the UK’s leading contemporary design event (Earls Court, London, 17-20 September). BIID President, Daniel Hopwood, will be taking part in a special panel discussion on Saturday 20th September as part of the event’s “Talks with 100% Design” seminar programme.

Talks with 100% Design brings together some of the best creative minds as part of the UK’s largest design-talks programme spread across four days of the show. Curated by independent programme manager Claire Barratt, the programme uses a series of formats including headline speaker sessions with global design figures, panel debates, presentations and focused CPD seminars hosted in the main auditorium and across the hall feature hubs.
The BIID discussion, entitled “Interior designers: designers or decorators?” will be chaired by writer and broadcaster Tom Dyckhoff. Tom will be joined by BIID President, Daniel Hopwood and interior stylist and journalist Sophie Robinson, both judges on the BBC2 programme, “The Great Interior Design Challenge”. The panellists will discuss their work as designers and the role that TV shows of the past have played in the perception of what interior designers do compared to the reality!

“We are excited to once again be a supporting partner at 100% Design,” says Daniel Hopwood. “We are looking forward to their talks programme which I’m certain will include an array of inspiring practitioners, trendsetters, and designers. I am looking forward to joining the team from The Great Interior Design Challenge to showcase the work of some talented amateurs and how they can, with the Institute’s help, make the transition to professional, practising designers.”

100% Design is officially the biggest and longest running contemporary design event in the UK, with 27,088 visitors in 2013. First staged in 1995, the show celebrates its 20th edition this year with designers from the world over.

This year, 100% Design creates the Kaleidoscope, an exhibition space, dedicated to past and future design collaborations. In addition and unique to 100% Design, a series of 10 collaborations with leading international designers create thought-provoking installations for visitors. The award-winning layout of the show is defined by six sections; International Pavilions, Emerging Brands, Interiors, Office, Kitchen & Bathrooms and Eco Design & Build.

For more information, visit For updates on BIID involvement at the show visit or follow us @BIIDtalk.

For further information, please contact:

Simon Bennett 

Wildwood Public Relations      

The Stables, Meadow Court    

Faygate Lane, Faygate

West Sussex   

RH12 4SJ    

Tel :  44 (0)1293 851115      


Editor’s note:


About the British Institute of Interior Design (BIID)

Established in 1965, the BIID is the pre-eminent professional organisation for interior designers in the UK. In October 2013, the BIID announced a merger with the Interior Design Association (IDA) to create one leading body for interior design that will set national professional standards, promote learning and debate and champion the value of interior design on the national and international stage.

The BIID’s growing national and international membership represents both the commercial and residential sectors, from heritage to cutting edge. The Institute is the only professional organisation for interior designers which has been granted the prestigious and rare accolade of Institute status by the Minister of State as the pre-eminent body in its field.

In the UK, the BIID is a full member of the Construction Industry Council and, as a result, is now part of Government consultations to advise on new policy and legislation. Internationally, the BIID is represented on the board of the International Federation of Interior Architects and Designers.   Visit for details.