Saija Luontama joins Genelec as New Marketing Communications Manager

Genelec Oy is pleased to announce the appointment of Saija Luontama to the position of Marketing Communications Manager. A marketing professional with many years of experience working with international brands, Saija will be responsible for Genelec marketing activities across the professional, home audio and audio-visual markets. 

“I’m looking forward to building and implementing a new marketing communications strategy for Genelec,” says Saija. “Genelec has a global reputation for quality and performance and I’m looking forward to building on the great work done by my predecessors – especially in the area of sustainability and green manufacturing. It is a great opportunity and I’m relishing the challenge of spreading the Genelec message to the widest possible audience.”

Prior to Genelec, Saija worked in international marketing and communications with brands such as Bosch, Ponsse, Varta, Optima, Runco and Planar. It is this background, according to Lars-Olof Janflod, Marketing and PR Director, that makes Saija the ideal appointment for Genelec: “I’m delighted to welcome Saija to the Genelec marketing team. With her breadth of experience and knowledge of international marketing campaigns, Saija is then ideal person to take our marketing efforts to the next level.”

Saija will be on the Genelec booth 8 H25 during ProLight + Sound 2013. If you are at the show would like to book an appointment with her please email:


For press information, please contact:

John Houston, Wildwood PR

Tel: +44 (0)1293 851115 /  email:


Lars-Olof Janflod, Marketing and PR Director, Genelec

Tel: +46 70 816 6643 / email:

Editors Notes:

Since the founding of Genelec in 1978, professional audio monitoring has been at the core of the business. An unrivalled commitment to research and development has resulted in a number of industry firsts and established Genelec as the industry leader in active monitors. Over 30 years later Genelec monitoring products remain true to the original philosophy, offering reliability, neutral sound reproduction regardless of size, as well as the ability to adapt frequency response to the listening environment. Genelec clients receive paramount support in all aspects of the field, from acoustical advice and calibration services to technical service and long product life span. Buying a Genelec product is the soundest investment in audio monitoring.