William McDonough schedules Bay area/D.C. appearances to feature new book:  The Upcycle: Beyond Sustainability—Designing for Abundance

Charlottesville, VA, April 11, 2013—William McDonough, co-author of Cradle to Cradle, sustainability advisor to business and government leaders, and renowned green architect, will appear in several Bay Area venues during April 16-April 22nd to discuss The Upcycle: Beyond Sustainability—Designing for Abundance, an exciting new book co-authored with Michael Braungart, including a foreword by President Bill Clinton.

McDonough will hold exclusive discussions at various public and private events throughout the Bay Area and the east coast. Events include:

AMAZON says ABOUT The Upcycle: Beyond Sustainability—Designing for Abundance:

“The Upcycle  is the eagerly awaited follow-up to  Cradle to Cradle , one of the most consequential ecological manifestoes of our time. Now, drawing on the lessons gained from 10 years of putting the Cradle to Cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just use or reuse resources with greater effectiveness, we actually improve the world as we live, create, and build. For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. They are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices—and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reimagined not just to sustain life on the planet but to grow it . It is an eye-opening, inspiring tour of our future as it unfolds in front of us. The Upcycle  is as ambitious as such classics as Rachel Carson’s  Silent Spring —but its mission is very different. McDonough and Braungart want to turn on its head our very understanding of the human role on earth: Instead of protecting the  planet from human impact, why not redesign our activity to improve the planet? We can have a beneficial footprint. Abundance for all. The goal is within our reach.”

ABOUT William McDonough

William McDonough is a globally recognized leader in sustainable development. Trained as an architect, McDonough's interests and influence range widely, and he works at scales from the global to the molecular.  Time  magazine recognized him in 1999 as a “Hero for the Planet,” stating that “his utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world.”  McDonough is the founder of William McDonough + Partners , McDonough Braungart Design Chemistry (MBDC), and the Cradle to Cradle Products Innovation Institute . McDonough co-authored Cradle to Cradle: Remaking the Way We Make Things in 2002 with German chemist Dr. Michael Braungart; the book is widely acknowledged as a seminal text in the sustainable design movement.

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Press Contact:

Kira Gould
Director of Communications for William McDonough
415 690 0182
kgould@mcdonough.com

William McDonough
McDonough Advisors
William McDonough + Partners
McDonough Braungart Design Chemistry

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William McDonough is a globally recognized leader in sustainable development. Trained as an architect, McDonough's interests and influence range widely, and he works at scales from the global to the molecular. Time magazine recognized him in 1999 as a “Hero for the Planet,” stating that “his utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world.” McDonough is the founder of William McDonough + Partners, McDonough Braungart Design Chemistry (MBDC), and the Cradle to Cradle Products Innovation Institute. McDonough co-authored Cradle to Cradle: Remaking the Way We Make Things in 2002 with German chemist Dr. Michael Braungart; the book is widely acknowledged as a seminal text in the sustainable design movement.

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